We believe that customer data is the lifeblood of your organisation. Unfortunately, it goes stale over time (up to 25% per year). Much of it caused by incorrect, outdated, or unstructured and fragmented across multiple systems - preventing clear insight, successful marketing, and sales efforts, operational efficiency, and rewarding customer experience. For more than 35 years Melissa has been a leading provider of global data quality and identity verification solutions. Using pioneering technology and multi-sourced global reference data, we provide the solutions to support your Know Your Customer (KYC) initiatives, prevent fraud, reduce costs, and improve fulfilment - at every point of the data chain. see why over 10,000 clients have chosen Melissa to grow their business and achieve more.
What Techniques Do Fraudsters Use Today?
20/04/2021
This rapid shift towards online means a greater risk of cybercrime and fraudulent activity, with retailers expected to lose almost $130 billion in revenue worldwide by 2023. Let’s take a look at common fraud challenges retailers face today....
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Time for retailers to deliver a consistent global customer experience
16/03/2021
Against a challenging backdrop, a large number of retailers have started to take ecommerce seriously over the last twelve months, with lockdowns closing their stores. These merchants have plenty of stock to sell and are increasingly recognising the convenience online shopping provides to their customers....
Reducing Form Abandonment & Enhancing the Checkout Experience for 2021
11/03/2021
As many e-tailers have witnessed customers dropping off at the point of purchase, there are several aspects they need to consider optimising the overall checkout experience. Here are some factors to highlight....
Time to add a customer database health check into your festive shopping basket
08/12/2020
While retailers have their sales and marketing campaigns in full swing, as evidence by the proliferation of festive ads on our screens, it’s not too late to ensure that a vital part of their capability to supercharge sales over what remains of the festive period is as accurate as possible – their customer data....
How to Reduce Returns Over the Festive Period & Beyond
26/11/2020
Product returns are a hassle for both the consumer and retailer but not taking action to further reduce your volume as eCommerce starts to become more common, ultimately increases the chance of losing out on those loyal customers every brand hopes for, and the repeat profit they bring....
Why geocoding gives you an advantage in today’s challenging retail environment
10/11/2020
One important service retailers should consider is geocoding. It enables retailers to cost effectively improve delivery, provide a standout customer service, and maximise their marketing and sales efforts....
How to Maximise Trading During Black Friday
29/09/2020
As the festive season looms into view retailers must turn their thoughts to their most profitable period – quarter 4. At this crucial time retailers need to make sure all areas of their business are prepared....
Why clean customer data is vital for e-tailers during and post pandemic
08/09/2020
While things are buoyant for many in ecommerce, to maintain and importantly continue their strong growth during and post pandemic, they must ensure best practice with their customer data. This is particularly important when it costs five times more to acquire a new a customer than retain an existing one....
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