Melissa

Logo for Melissa
Address
Floor 37, 1 Canada Square, Canary Wharf, London, E14 5AA
Phone
+44 (0)20 7718 0070
Web
www.melissa.com/uk

About

We believe that customer data is the lifeblood of your organisation. Unfortunately, it goes stale over time (up to 25% per year). Much of it caused by incorrect, outdated, or unstructured and fragmented across multiple systems - preventing clear insight, successful marketing, and sales efforts, operational efficiency, and rewarding customer experience. For more than 35 years Melissa has been a leading provider of global data quality and identity verification solutions. Using pioneering technology and multi-sourced global reference data, we provide the solutions to support your Know Your Customer (KYC) initiatives, prevent fraud, reduce costs, and improve fulfilment - at every point of the data chain. see why over 10,000 clients have chosen Melissa to grow their business and achieve more.


Uploaded Content

What Techniques Do Fraudsters Use Today?

What Techniques Do Fraudsters Use Today?

20/04/2021

This rapid shift towards online means a greater risk of cybercrime and fraudulent activity, with retailers expected to lose almost $130 billion in revenue worldwide by 2023. Let’s take a look at common fraud challenges retailers face today....

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Time for retailers to deliver a consistent global customer experience

Time for retailers to deliver a consistent global customer experience

16/03/2021

Against a challenging backdrop, a large number of retailers have started to take ecommerce seriously over the last twelve months, with lockdowns closing their stores. These merchants have plenty of stock to sell and are increasingly recognising the convenience online shopping provides to their customers....

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Reducing Form Abandonment & Enhancing the Checkout Experience for 2021

Reducing Form Abandonment & Enhancing the Checkout Experience for 2021

11/03/2021

As many e-tailers have witnessed customers dropping off at the point of purchase, there are several aspects they need to consider optimising the overall checkout experience. Here are some factors to highlight....

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Time to add a customer database health check into your festive shopping basket

Time to add a customer database health check into your festive shopping basket

08/12/2020

While retailers have their sales and marketing campaigns in full swing, as evidence by the proliferation of festive ads on our screens, it’s not too late to ensure that a vital part of their capability to supercharge sales over what remains of the festive period is as accurate as possible – their customer data....

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How to Reduce Returns Over the Festive Period & Beyond

How to Reduce Returns Over the Festive Period & Beyond

26/11/2020

Product returns are a hassle for both the consumer and retailer but not taking action to further reduce your volume as eCommerce starts to become more common, ultimately increases the chance of losing out on those loyal customers every brand hopes for, and the repeat profit they bring....

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Why geocoding gives you an advantage in today’s challenging retail environment

Why geocoding gives you an advantage in today’s challenging retail environment

10/11/2020

One important service retailers should consider is geocoding. It enables retailers to cost effectively improve delivery, provide a standout customer service, and maximise their marketing and sales efforts....

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How to Maximise Trading During Black Friday

How to Maximise Trading During Black Friday

29/09/2020

As the festive season looms into view retailers must turn their thoughts to their most profitable period – quarter 4. At this crucial time retailers need to make sure all areas of their business are prepared....

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Why clean customer data is vital for e-tailers during and post pandemic

Why clean customer data is vital for e-tailers during and post pandemic

08/09/2020

While things are buoyant for many in ecommerce, to maintain and importantly continue their strong growth during and post pandemic, they must ensure best practice with their customer data. This is particularly important when it costs five times more to acquire a new a customer than retain an existing one....

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