IMRG Capgemini Quarterly Benchmarking

Q4 2019/20 (November 2019 to January 2020)


  • Desktop and laptop basket abandonment rate falls to lowest on record of 54% this is 14% lower than smartphone and 8% against tablet.
  • In Q4 Tablets were the best device at generating revenue from email clicks, contributing 13% of the average retailers revenue
  • The average percentage of total visits that view a product page is at its highest for the last two years at 58%.
  • The average return rate sinks to a record low of 20% - an interesting occurrence given the period includes peak.
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