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IMRG Data Report: Customer Funnel Stage 2

Supported by Conversant

Summary

Do your customers browse your online product ranges but rarely add-to-basket?

IMRG have conducted an extensive study into the reasons customers progress through the online shopping journey. This report is the second in a four-part series, and takes a magnifying glass to the product page: what are those subliminal factors which encourage a customer to add a product to their basket?

This report covers:

This report is supported by Conversant.

Conversant is a leader in personalised digital marketing, helping the world’s biggest companies grow by creating personalised experiences that deliver higher returns for brands and greater satisfaction for people. 

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