Join IMRG’s most anticipated event of the year – our Annual Christmas Connect and Black Friday Tracker Results Reveal. This is your chance to discover how the UK retail industry performed during Black Friday, gaining valuable insights into key online metrics, including a detailed analysis of best performing categories and campaigns. You’ll be able to benchmark your business against the competition and learn proven strategies to optimise your performance in 2025. All this, while enjoying festive drinks and a sumptuous three-course lunch in a celebratory atmosphere.
Agenda
| 09:45 – 10:45 | Doors open and complimentary breakfast | |
| 10:45 – 11:05 | Black Friday in summary | How did the Black Friday peak period perform in 2024 and what were the key trends that emerged this year? |
| 11:05 – 11:25 | Black Friday analysis panel | Guest speakers delve into the results to provide insight and ideas for inclusion in 2025 planning |
| 11:25 – 11:35 | Product category analysis | What were the trends that impacted category performance in 2025? |
| 11:35 – 12:25 | Peer-to-peer sessions | An opportunity for retailers to share experiences with each other in 8-minute one-to-one sessions |
| 12:25 – 13:25 | Lunch | |
| 13:25 – 13:35 | Which approaches worked the best? | Analysis of the type of campaigns retailers run across November and which approaches tended to generate the most revenue |
| 13:35 – 13:55 | Black Friday analysis panel | Guest speakers delve into the results to provide insight and ideas for inclusion in 2025 planning |
| 13:55 – 14:15 | Black Friday workshop | An opportunity for retailers to engage in group discussions around performance and ideas |
| 14:15 – 14:25 | How did propositions change this year? | What were the nuances in campaign structure and execution that IMRG picked up this year, and what impact did they have? |
| 14:25 – 16:00 | Festive networking drinks | |
| 16:00 | Close |
Event format and venue
Taking place at the prestigious Royal Horseguards Hotel in London, this event offers an unparalleled blend of insights, networking, and celebration. Attendees will gain valuable knowledge through expert-led speakers, exploring key trends, challenges, and success stories from this pivotal shopping season. In addition to the analysis, the day provides ample opportunities to connect with industry peers through interactive workshops, all while enjoying a festive atmosphere with lunch and drinks.
Am I eligible?
The event is free for IMRG retailer members. To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:
- Retailers who hold a manager-level position or higher within their organisation.
- Retailers who represent a retail business with an annual turnover of £2 million or more.
By adhering to these criteria, we aim to create an environment where attendees can network with peers facing similar challenges and opportunities.
How can solution providers get involved?
This event is only free to attend for IMRG Retailers.
If you’re a solution provider eager to attend Peak Connect Live, we encourage you to book a time in our calendar to explore the unique sponsorship opportunities available.
Event supported by:
Event Sponsors
