Get ready to discover how the eCommerce market performed as we unwrap the Black Friday Tracker Results. At this festive-themed event, you’ll join your peers as we delve into the data, showcasing emerging trends, top-performing categories, and successful campaign strategies that shaped Black Friday 2025.
This is an invaluable opportunity to assess your business’s performance against industry benchmarks, exchange innovative ideas, and equip yourself with actionable insights to enhance your strategy for the upcoming year. All this, while enjoying festive drinks and a sumptuous three-course lunch in a celebratory atmosphere.
Agenda
| 09:45 – 10:45 | Doors open and complimentary breakfast | |
| 10:45 – 11:05 | Black Friday in summary | How did the Black Friday peak period perform in 2024 and what were the key trends that emerged this year? |
| 11:05 – 11:25 | Black Friday analysis panel | Guest speakers delve into the results to provide insight and ideas for inclusion in 2025 planning |
| 11:25 – 11:35 | Product category analysis | What were the trends that impacted category performance in 2025? |
| 11:35 – 12:25 | Peer-to-peer sessions | An opportunity for retailers to share experiences with each other in 8-minute one-to-one sessions |
| 12:25 – 13:25 | Lunch | |
| 13:25 – 13:35 | Which approaches worked the best? | Analysis of the type of campaigns retailers run across November and which approaches tended to generate the most revenue |
| 13:35 – 13:55 | Black Friday analysis panel | Guest speakers delve into the results to provide insight and ideas for inclusion in 2025 planning |
| 13:55 – 14:15 | Black Friday workshop | An opportunity for retailers to engage in group discussions around performance and ideas |
| 14:15 – 14:25 | How did propositions change this year? | What were the nuances in campaign structure and execution that IMRG picked up this year, and what impact did they have? |
| 14:25 – 16:00 | Festive networking drinks | |
| 16:00 | Close |
Event format and venue
Taking place at the prestigious Royal Horseguards Hotel in London, this event offers an unparalleled blend of insights, networking, and celebration. Attendees will gain valuable knowledge through expert-led speakers, exploring key trends, challenges, and success stories from this pivotal shopping season. In addition to the analysis, the day provides ample opportunities to connect with industry peers through interactive workshops, all while enjoying a festive atmosphere with lunch and drinks.
Am I eligible?
The event is free for IMRG Retail Members. To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:
- Retailers who hold a manager-level position or higher within their organisation.
- Retailers who represent a retail business with an annual turnover of £2 million or more.
By adhering to these criteria, we aim to create an environment where attendees can network with peers facing similar challenges and opportunities.
How can solution providers get involved?
This event is only free to attend for IMRG Retail Members.
If you’re a solution provider eager to attend this event, we encourage you to book a time in our calendar to explore the unique sponsorship opportunities available.
Event supported by:
Event Sponsors
