Overview and key topics:
Join us at the Royal Horseguards Hotel and walk away with the insight needed to take your Black Friday strategy to the next level. This roundtable-style conference will take an in-depth look at the performance of the ecommerce market ahead of Black Friday, as well as our predictions for the industry during the busiest time of the year. We’ll also delve into what you can do to create highly effective campaigns that will convert more customers.
Key topics of discussion include:
- Ecommerce growth in the run up to Black Friday
- Predictions for Black Friday
- Black Friday campaign planning
- Improving key online metrics during Black Friday
- What we learnt during Black Friday 2022
- Effective campaign launch dates
- How your peers are planning to succeed
- A look ahead to Christmas
Event Format
With roundtable discussions hosted by our data experts and senior retailers, you’ll join talks on the opportunities and challenges faced by your peers. This innovative format creates a platform for open-discussion, giving you more peer-led insight than ever before. You’ll also wine and dine during a three-course lunch, and champagne networking reception to end the day. Join us to share your knowledge and discover best practice.
Agenda
Morning
| 08:15 – 09:15 | Entry Badges and Complimentary Breakfast | |
| 09:15 – 09:40 | Market trends across 2023 so far… Andy Mulcahy | How has the year played out so far from a sales perspective, what are the key metrics of spend, conversion and traffic pointing to for peak this year? |
| 09:40 – 09:50 | Mastering Cross-Border Ecommerce: Thriving in Peak Season with Avalara | Tips for navigating the unfamiliar world of tax compliance and customs duties to avoid higher costs and delays. |
| 09:50 – 10:20 | Retailer roundtables | Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading. |
| 10:20 – 10:30 | Black Friday performance 2022: what happened and why? Matthew Walsh | A reminder of how the online retail market performed during peak last year, and what it means for how 2023 might pan out |
| 10:30 – 10:45 | Retailer roundtable | Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading. |
| 10:45 – 11:00 | Retailer-hosted roundtable | Hear from our expert retail table hosts about their strategic approach across a range of areas relevant to Black Friday and peak trading. |
| 11:00 – 11:30 | Coffee break and general networking | |
| 11:30 – 11:40 | Balancing Peak week and brand experience – how to avoid a Black Friday hangover with Epsilon | Black Friday is a marmite subject for retailers. Epsilon runs through its latest studies on Customer experience and Black Friday to provide some examples of how Retailers can get the most out of Black Friday. |
| 11:40 – 12:10 | Retailer roundtables | Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading. |
| 12:35 – 13:35 | Lunch and general networking |
Afternoon
| 13:35 – 14:05 | Retailer roundtables | Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading. |
| 14:05 – 14:15 | What will happen on Black Friday 2023? Matthew Walsh | IMRGs exclusive survey will reveal when retailers are planning to start their campaign and if they will be discounting more, and where their focus lies – is it in customer acquisition or retaining existing shoppers? |
| 14:15 – 14:45 | Coffee break and general networking | |
| 14:45 – 15:00 | Retailer roundtables | Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading. |
| 15:00 – 15:10 | Forecast for Black Friday performance 2023 Matthew Walsh | What do the market trends, data and insight IMRG have analysed tell us about likely revenue performance in 2023? Find out from our market forecast |
| 15:10 – 15:25 | Retailer-hosted roundtable | Hear from our expert retail table hosts about their strategic approach across a range of areas relevant to Black Friday and peak trading. |
| 15:25 – 15:40 | Retailer and sponsor hosts share their key insight from the table discussions | |
| 15:40 – 17:00 | Champagne drinks reception to end the day |
The venue
Hosted at the Royal Horseguards Hotel in London, an impressive historic building, situated on the River Thames at Embankment. Inside you’ll find Victorian grandeur combined with elegant, first-class contemporary comfort which sets the venue apart as one of the finest hotels near Westminster, Houses of Parliament.
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