Peak Connect Live provides a unique and organic platform where online retailers can participate in insightful discussions on Black Friday strategies.
Facilitated by IMRG’s data experts and senior retailers, this event includes roundtable discussions that delve into the current online retail landscape, addressing challenges associated with Black Friday while uncovering fresh opportunities.
This is the perfect destination if you’re looking to maximise your peak trading success!
Agenda
Morning
| 08:30 – 09:30 | Entry Badges and Complimentary Breakfast | |
| 09:30 – 09:50 | How has 2024 been so far? with Andy Mulcahy | After a poor start to the year, have things turned around sufficiently to suggest peak trading might do well? |
| 09:50 – 10:00 | Black Friday 2024 revealed – growth and timings with Matthew Walsh | |
| 10:00 – 10:15 | Retailer roundtable: Insightful debates to hear about your peers’ strategic approaches | |
| 10:15 – 10:20 | A reminder: Black Friday performance 2023 pt I with Andy Mulcahy | A reminder of how the online retail market performed across Black Friday week and November as a whole |
| 10:20 – 10:35 | Retailer roundtable: Insightful debates to hear about your peers’ strategic approaches | |
| 10:35 – 10:40 | A reminder: Black Friday performance 2023 pt II with Andy Mulcahy | A reminder of how the online retail market performed across Black Friday week and November as a whole |
| 10:40 – 10:55 | Retailer roundtable: Insightful debates to hear about your peers’ strategic approaches | |
| 10:55 – 11:25 | Coffee break and general networking | |
| 11:25 – 12:10 | Peer-to-peer meetings | |
| 12:10 – 12:20 | Black Friday 2024 revealed – discounting and tactics with Matthew Walsh | |
| 12:20 – 12:35 | Retailer roundtable: Insightful debates to hear about your peers’ strategic approaches | |
| 12:35 – 12:40 | Campaign durations pt I with Matthew Walsh | How long did retailers run their Black Friday campaigns for in 2023, and how will it change this year? |
| 12:40 – 13:40 | Lunch and general networking |
Afternoon
| 13:40 – 13:45 | Campaign durations pt II with Matthew Walsh | Are retailers doing more sitewide or category-specific discounting now? | |
| 13:45 – 14:00 | Retailer roundtable: Insightful debates to hear about your peers’ strategic approaches | ||
| 14:00 – 14:05 | What were the discount patterns in 2023? Pt I with Matthew Walsh | Is there a benefit to running a Black Friday campaign over a longer period; does it drive higher revenues? | |
| 14:05 – 14:20 | Retailer roundtable: Insightful debates to hear about your peers’ strategic approaches | ||
| 14:20 – 14:50 | Coffee break and general networking | ||
| 14:50 – 15:05 | Retailer roundtable: Insightful debates to hear about your peers’ strategic approaches | ||
| 15:05 – 15:10 | What were the discount patterns in 2023? Pt II with Matthew Walsh | What were the reasons behind Cyber Monday being the strongest day of peak week last year? | |
| 15:10 – 15:25 | Retailer roundtable: Insightful debates to hear about your peers’ strategic approaches | ||
| 15:25 – 15:30 | Forecast for Black Friday 2024 with Matthew Walsh | ||
| 15:30 – 15:45 | Special guest hosts share their key insights from the table discussions | ||
| 15:45 – 17:00 | Champagne drinks reception to end the day | ||
Event format and venue
The event will be hosted at the distinguished Royal Horseguards Hotel in London, situated on the banks of the River Thames at Embankment.
Throughout the event, there will be dedicated sessions for one-to-one networking, providing ample opportunities to connect with industry peers and experts.
Attendees will enjoy a three-course lunch followed by a champagne networking reception. We invite you to join us, share your expertise, and collaborate on best practices.
Am I eligible?
The event is free for IMRG retailer members. To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:
- Retailers who hold a manager-level position or higher within their organisation.
- Retailers who represent a retail business with an annual turnover of £2 million or more.
By adhering to these criteria, we aim to create an environment where attendees can network with peers facing similar challenges and opportunities.
Am I an eligible solution provider?
This event is only free to attend for IMRG Retailers.
If you’re a solution provider eager to attend Peak Connect Live, we encourage you to book a time in our calendar to explore the unique sponsorship opportunities available.
Event Sponsors
