Peak Connect Virtual 2024 is your gateway to staying ahead during the Black Friday period. Whether you’re refining existing strategies or seeking innovative approaches, this event promises to equip you with knowledge to maximise your peak trading performance.
Leveraging virtual panels and expert discussion, we deliver unparalleled insights and actionable strategies. Join us as we deep-dive into the current online retail landscape, exploring challenges and uncovering fresh opportunities for Black Friday.
Agenda
09:30 – 09:35 | IMRG: Are we well positioned for peak trading? | With eight months of 2024 done, how likely is it that peak will bring positive growth this year? |
09:35 – 09:45 | Insights into UK Customer Perceptions and Preferences Ahead of Black Friday | |
09:45 – 09:50 | IMRG: What are we up against? | How did the market perform during Black Friday 2023? |
09:50 – 10:05 | Panel: Approaches to customer acquisition during Black Friday with ASK BOSCO and Airwallex | What strategies can retailers employ to drive customer acquisition, and how should they assess the success of campaigns? |
10:05 – 10:10 | IMRG: When did campaigns launch in 2023? | What percentage of retailers extended their campaigns last year, and how many reduced the durations of them? |
10:10 – 10:20 | Transforming E-commerce Delivery: Key Insights for Meeting Customer Demands Ahead of Black Friday | |
10:20 – 10:25 | IMRG: Fashion retailers’ performance | How did fashion retailers perform during the Black Friday peak last year, and what are the chances trading could turnaround for peak this year? |
10:25 – 10:40 | Panel: Approaches to customer retention during Black Friday with Algolia and RevLifter | How can retailers ensure their existing customers shop with them over Black Friday, and how should they shape those campaigns? |
10:40 – 10:45 | IMRG: Home & garden retailers’ performance | How did home & garden retailers perform during the Black Friday peak last year, and will it be possible to sustain a good performance so far this year into peak? |
10:45 – 10:55 | The State of Site Search in eCommerce 2024 Ahead of Black Friday | |
10:55 – 11:00 | IMRG: Health & beauty retailers’ performance | Health & beauty retailers have had a bumper year so far in 2024, but coming up against tougher year-on-year comparisons will it be possible to have a successful peak? |
11:00 – 11:15 | Panel: Best practice in managing peak operations with parcelLab and Wincanton | With the expected surge in volumes, how can retailers ensure they continue to provide quality experiences for their customers? |
11:15 – 11:20 | IMRG: Electrical retailers’ performance | The electrical category had a difficult start to the year but improved performance over summer; will the turnaround keep on across the peak period? |
11:20 – 11:30 | Data and insight from industry experts | |
11:30 – 11:45 | Panel: After the dust has settled | What plans should retailers put in place to ensure they make the most of newly-acquired data from Black Friday campaigns over the long-term? |
11:45 – 11:50 | IMRG: Market forecast for Black Friday 2023 | What are the trend lines suggesting will happen for the overall market – are we finally in for positive growth this year? |
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