IMRG’s upcoming virtual roundtable (Wed 27 Nov) takes place just two days before Black Friday and we will share key insights from the first three weeks of Black November, covering trends, performance, and approaches to peak trading campaigns.
This interactive virtual session will provide the opportunity to collaborate with 20+ industry peers to discover what’s driving success and identify key trends that could help you finish the year with strong results!
You’ll join the discussion as we explore these key questions:
- What trends have emerged across November so far, e.g., where is demand?
- Have you spotted any innovative approaches to Black Friday campaigns?
- Which strategies have been most effective for acquisition and retention?
- How are you planning Cyber Monday or post-Black Friday campaigns?
- What results have you seen from extras like free delivery or double loyalty points?
- How will you leverage newly acquired customer data after the event?
Joining us will be Shopify and fulfilmentcrowd, sharing insights on Black Friday and Christmas trading. They’ll offer advice on making the most of newly acquired customers, building loyalty into the new year, and optimising every stage of the customer purchasing journey.
Key Takeaways:
3 weeks of performance data
Discover how eCommerce has fared during the first three weeks of November
Black Friday insights
Learn from fellow retailers about their strategies for Black Friday and their key takeaways
Christmas preparations
Explore strategies to optimise Christmas trading and maintain momentum
Expert guidance
Gain valuable guidance from leading industry experts in eCommerce
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