In IMRG’s weekly analysis, we bring you key insight, in order to look to the future and identify important trends. We strive to bring you all of our important information for the week, within the space of 1 hour.
In this week’s show, IMRG is reviewing June performance, in order to understand how the ecommerce market performed in the last month. You’ll find out what conversion looks like, whether growth is going up or down, whether average order volume is continuing to rise, and most importantly, how you can use this data to benchmark your own retail performance. As the squeeze on spend continues to tighten, how has this impacted market growth?
Key Takeaways
Detailed analysis
How is the market performing overall, as the cost of living crisis continues?
AOV
Is AOV continuing to rise?
Conversion
What does conversion rate look like?
Customer Behaviour
How has customer behaviour changed in light of recent global events?
