FBS - IMRG Research Collaboration

A fashion designer by profession, with robust knowledge in operations, having worked for suppliers in India for brands like Macy’s, J. Crew, M&S, Superdry and more. Capitalizing on her graphic design skills, Aarushi has collaborated with organisations on projects towards children’s mental wellbeing and social welfare. She relishes exploring different facets of design and blending creativity with realism in all aspects of work. She is currently pursuing an MBA from London College of Fashion, UAL to further her fashion business prowess.

Agnieszka Krahel is an MSc Strategic Fashion Management student at London College of Fashion, UAL with previous experience in Retail and Property Management. Agnieszka is a confident individual with strong organisational, as well as analytical skills and the ability to multi-task. Her main areas of interest are luxury, e-commerce and business analytics.

Aleksandra Sobczak is a third year BA (Hons) Fashion Marketing student at London College of Fashion, UAL. Her previous professional experiences, in both Eastern and Western European countries, allowed her to acquire valuable insights into those two significantly different markets and groups of consumers. Completing an internship at an interactive marketing agency, she has gained expertise in social media management and content creation. For Aleksandra, the IMRG & London College of Fashion collaboration is a perfect opportunity to broaden her knowledge of data analytics and improve her research abilities.

Alyssa How is a MSc Applied Psychology in Fashion student with a BA (Hons) in Buying and Merchandising from London College of Fashion, UAL. Alyssa having lived in Singapore, Thailand, New York and London, with experience in wholesale, ecommerce, and buying, at companies such as Paul Smith, LNDR and JUST, comes with a diverse and international background allowing her to adapt easily to different environments. Alyssa is interested in buying, data analysis, consumer behaviour and consulting within the retail sector. She has a keen eye for entrepreneurship as she has created a successful business plan for her BA (Hons) degree.

Anastasia is a MSc Strategic Fashion Management graduate from London College of Fashion, UAL. Her current interests include the usage and implementation of big data and big data analytics (Google Trends) across different sectors of the fashion industry, with a particular focus on predicting fashion consumer buying behaviour. She is now in the process of getting her CIMA qualification in Business Accounting and works as a product development manager at the contemporary fashion brand Mochic.

For Anastasia, the IMRG & London College of Fashion, UAL collaboration is a unique opportunity to gain more insights about consumer behaviour and companies’ marketing strategies across the retail sector.

Andressa Fontana
Andressa Fontana is a final year BA (Hons) Fashion Marketing student, aspiring to pair her professional experience in modelling and luxury retail with academic experience, to contribute to the development of the fashion industry.

Anna Moroz is a third year BSc (Hons) Fashion Management student at London College of Fashion, UAL. She is devoted to being a proactive member of society with a primary interest in sustainability and finance.

Anushka Patil is a student of MSc Strategic Fashion Management at London College of Fashion, UAL. As a motivated individual and an undergraduate student, she has experienced and explored parts of the industry like marketing, business operations, retail, and data analysis through work experiences, internships or research-based learning. She is keenly interested in data analysis for the fashion industry and other consumer industries. She also aims to develop her studies into the use of data analysis for economic and social sustainability in the future.

Arunima is an MBA candidate at London College of Fashion, UAL. A Fashion Designer as a professional with strong aesthetic sense and a business outlook. Skilled at merchandising, buying, business development and creative strategy. An ardent technology enthusiast with a fervent approach towards digitisation for the future. A traveller by heart with a zeal to learn and explore continuously.

Ayra Siddiqi is a second year BSc Psychology of Fashion student at London College of Fashion. She has previously completed the International Preparation for Fashion unit at LCF, which allowed her to broaden her knowledge of design, media and business in the fashion industry. Ayra is a fast learner with strong research and creative thinking skills. Her main areas of interest within the industry are digital marketing, business & entrepreneurship and fashion styling. Ayra hopes to explore practical uses of data collection and analysis through the LCF x IMRG collaboration. 

Chloe Peyrouzet is a Franco Spanish final year BA (Hons) Fashion Management student at London College of Fashion, UAL. She has worked in the commercial department in Barbara Bui in Paris and at Paris Fashion Week with their showroom team. Chloe is passionate about fashion and technology and is pursuing the opportunity to further improve her analytical and numerical skills, gain working experience in the business world and discover different viewpoints and aspects of the fashion industry.

Cristina Xu is a third-year BSc Psychology of Fashion student, at London College of Fashion, UAL. Cristina is open-minded and a team player, who has always had an interest in human behaviour. Her previous work experience in digital marketing sparked a curiosity towards fashion analytics and motivated her to learn more about the fashion business industry. In participating in the LCF, FBS x IMRG Collaboration, she hopes to develop her analytical skills further with her main areas of interest being in fashion intelligence analytics, e-commerce, and digital marketing.    

Dana White is studying MSc Applied Psychology in Fashion at London College of Fashion, UAL. She has also completed her BSc degree in Business Administration Finance at Ramapo College of New Jersey. Dana’s interests include learning fashion design, researching consumer behaviour and inclusivity in the fashion industry. She is an excellent team player and is very reliable, as proven through over four years of experience in customer service positions. Dana constantly seeks new experiences to advance her interpersonal and business skills

Din Berckmans is in her penultimate year of MSc Strategic Fashion Management at London College of Fashion, UAL. She has gained valuable experience in logistics, distribution and planning through working at Nike’s European Logistics Campus.

Dora Aradi is a MSc Fashion Analytics and Forecasting student at the University of the Arts London.  With a background in fashion design, having completed BA Hons in Cordwainers Footwear, Product design and Innovation in 2022, she realises the importance of data collection in fashion business. For Dora, gaining first-hand experience from experts on the FBS, LCF X IMRG Collaboration is an opportunity for her to broaden her knowledge of data analytics and her understanding as how data influences retail decisions. 

Eva Halkenhauser is currently studying BA (Hons) Fashion Buying and Merchandising at London College of Fashion, UAL. She has previously completed a foundation course in International Preparation for Fashion with LCF, and numerous other short courses through other Institutes and Universities such as Parsons and The Fashion Institute of Technology. She has interned in a variety of roles including social media marketing, and assistant to the buyer and now data research with IMRG. Experience gained from each course and prior work placements have contributed towards her knowledge, improved communications, leadership and problem-solving skills.

Evie Priestman is a first year BA (Hons) Fashion Buying and Merchandising student at London College of Fashion, UAL. Since working as a retail sales assistant, she has a focused her interest on consumer behaviour and buying strategies. She is keen to widen her knowledge of the retail industry and working with IMRG will develop her use of data analysis and give her more insights into how retailers respond to consumer demand.

Gaby Carruthers is an MA Fashion Entrepreneurship and Innovation student at London College of Fashion, UAL. Her background is in Philosophy, going on to start her own loungewear brand 'Psych Apparel' in her second year of university. She has previously interned with the Mayor of London, helping to run the annual Mayor’s Entrepreneur competition. For Gaby, the IMRG & London College of Fashion collaboration is an opportunity to understand more about industry insights and gain a broader understanding of data collection.

Gemma-Lee Parker is a passionate and sustainably motivated MA Global Fashion Retail student at London College of Fashion, UAL. Her current focus is developing the projection of contemporary omnichannel retail by putting consumer experience at the core of an eco-advantage business model.

Giulia Redaelli is a first-year student on BSc Strategic Fashion Management, London College of Fashion, UAL. From Italy, she loves to travel and engage with new opportunities worldwide. She believes that the experience gained through interning at IMRG will empower her with new professional and managing skills.

Giulia Xu is a second year BA (Hons) Fashion Buying and Merchandising student. She is Chinese but born and raised in Italy. She is interested in merchandising and data analysis. She is very self-driven and organized. She works well both as a leader and team player who carefully respects and listens to others’ opinions.   Giulia is confident in her analytical skills and believes that the experience gained through the LCF x IMRG project will give her a better overview of data analytics.

Hongyu Chen is a BA (Hons) Fashion Marketing student at the London College of Fashion, UAL. She has experience working at Harper's Bazaar using customer data to improve customer satisfaction and recognises that data analysis is key to successful marketing. Her interest in data, encouraged her to learn SQL, Power Bi and other analytical tools. 

Irene Román is a second year, BSc Fashion Management student at London College of Fashion, UAL. Living across Latin America, Europe and Asia has given her a unique global perspective which she has transferred to her professional development. She is passionate about finding ways to tell stories through numbers within the fashion business context.

Isabelle Clare is a first-year student of MSc Strategic Fashion Management at London College of Fashion, UAL. Studying fashion business and working as a sales assistant for various well-known retailers (including GAP, Skechers and TK Maxx) has developed her love for the fashion industry. She hopes to pursue a career in fashion analytics or journalism and enjoys writing articles on the past, present and future of the fashion industry for a personal blog.

Jaan is a second year BSc (Hons) Fashion Management student at London College of Fashion. She is driven to explore sustainable business innovations and develop further her knowledge about the circular economy. She is passionate, organized and analytical with an open, creative and entrepreneurial mindset. Through this project with IMRG, Jaan hopes to gain insights into the field of data analytics, understanding the role of data in informing decisions across retail.

Jeremiah Osei-Tutu is a graduate member of The British Psychological Society (BPS), and MSc student of Applied Psychology in Fashion at London College of Fashion, UAL. A former publisher of luxury fashion books and magazines, and author of ‘Reading In-between the Lines of Homophobia’. Jeremiah’s interests and specialisations relate to social cognition and identity formation, which he presented in his TED Talk ‘The Protagonist and the Script’.

Jess Bailey
Jessica Bailey is studying towards a degree in BA (Hons) Fashion Buying and Merchandising at London College of Fashion, UAL. In the 2020 lockdown, a shortage of scrubs inspired her to make a TikTok video promoting volunteer scrub production for the NHS. This initiative led to work as a seamstress with The Fashion Workshop making PPE gowns. Jessica is highly motivated, enthusiastic and people focused; she has worked in retail, as a receptionist and as a bookkeeper.

Julia Sadowska is a devoted final-year student of BSc (Hons) Fashion Management at the London College of Fashion. She is working towards a dissertation on customers’ drivers for purchasing luxury vintage fashion. During her academic career, she has been focusing on digital marketing and data analytics. She has previous experience in luxury management and marketing and would like to build on her business knowledge and data analysis skills.

Kai Willumsen is a BSc (Hons) Fashion Management student at London College of Fashion. Currently in his second year, he is using his time to develop his entrepreneurial skills, gaining experience in communication, advanced technical and creative software. He is focused on business and organisational knowledge, and the expanse of ideas surrounding the future of fashion and its effects on our planet and people. With hopes to gain experience and develop analytical skillsets, Kai aims to use this knowledge to further expand his understanding of the role data plays in the retail industry. 

Krisha Shah is a second year BSc (Hons) Fashion Management student at London College of Fashion, UAL. She is from India, and loves to travel and engage in opportunities worldwide to attain a unique global perspective. She is passionate about business innovation and creating sustainable ethical business models. She believes that the IMRG and London College of Fashion collaboration is an opportunity to gain further fashion industry insights and gain a broader understanding of data analytics.  

Mariam Khazaradze is a second year BSc (Hons) Fashion Management student at London College of Fashion. She is passionate about business innovation and building sustainable business models. She has an entrepreneurial, creative mindset and a strong passion for a community connected by creative content. Mariam is a course representative and a part-time content creator, which has given her the opportunity to build on her communication skills. Engaging in this project with IMRG, Mariam hopes to get further insights into the fashion industry and an understanding of the crucial role of data analytics. 

Merve is a second year, MSc Strategic Fashion Management Student at the London College of Fashion, UAL. Having had multiple internship positions, as well as working as a luxury retail sales associate, Merve has managed to narrow down her career direction. With great ambitions to create a future in data analysis, Merve is hoping to jump-start her career by taking her first steps with IMRG, in hopes of finding some new insight and understanding of the industry.

Mia Fakhry- BIO for IMRG x LCF As a second-year BSc Fashion Management student at London College of Fashion, UAL, I have been given numerous opportunities to explore the depths of the fashion industry, one being data analysis with IMRG. Growing up in a multicultural household and having lived in multiple countries I have always appreciated and loved working and meeting people from all over the world. My previous studies have provided me with a strong foundation in calculations, theoretical concepts, and analysis, whereas my current studies at LCF have given me insight into the fashion industry with a strong emphasis on business. Together, this was an exciting new opportunity for me to collaborate with students from all nationalities and years while working on a project that combined fashion and analysis.

Nicky Dwyer is a recent first-class honour graduate of Business and Economics from Trinity College Dublin. She is currently pursuing a master’s degree in Global Fashion Retail at London College of Fashion. Upon graduation in October 2021, Nicky plans to pursue a career combining her twin passions for innovation and strategy formulation in the fashion arena.

Nicole Hernandez Vazquez is a BSc Strategic Fashion Management student at London College of Fashion, UAL. She has strong international background and speaks 4 languages ( English, Spanish, Italian, French and is proficient in Russian) which allows her to have a better understanding of international markets. Nicole has explored and implemented several fields within the industry. With experience in retail consulting and data analysis she has developed great analytical skills allowing her to adapt and be flexible to unprecedented changes.

For Nicole, the IMRG x London College of Fashion, UAL collaboration represents a singular opportunity to deepen her knowledge and understanding of consumer behaviour and business analytics.

Pearl is a MA Global Fashion Retailing student at London College of Fashion, UAL with previous experience in Fashion Marketing and Public Relations. Pearl is a confident and reliable collegue with strong organisational and professional fashion business knowledge, as well as analytical skills and the ability to multitask. Her main areas of interest are fashion PR, brand communication and marketing analytics.

Priya has over 4 years' experience of working in retail buying and merchandising in men’s sports & casualwear (apparel/footwear). She has been involved with major brand launches in India and holds a BA in Fashion Technology from the National Institute of Fashion Technology, Hyderabad, an elite institute of the Ministry of Textiles (Government of India). She has strong business acumen, negotiation and relationship building skills with core competencies in product and retail merchandising, sales planning, analysis and brand R&D amongst other things.  

Qiao is studying MSc Applied Psychology in Fashion at London College of Fashion, UAL. He is particularly keen on consumer behaviour and is passionate about applying his psychology expertise to the area of sustainable fashion. He has experience in working with a small womenswear and homeware business for a collaborative course unit, where he and his teammates helped the business owner gain a better understanding of their consumer group and develop better brand-to-consumer communication strategies. Born in China and having studied in the UK for 6 years, Qiao is very sensitive to and interested in cultural differences in general, useful when working in culturally diverse environments, such as the fashion industry.

Sanskruti Agarwal is an LCF MBA student at UAL, who also works part-time at Selfridges, London. With a background in fashion design and management, she has worked as an international business development associate for a leading fashion and lifestyle e-commerce platform. In this role she was responsible for building the global fashion brand portfolio of the business and managing projects and product launches. She worked with brands across UK, USA, Turkey, China, and South Korea, examples include Missguided, New Balance, Defacto, 8seconds. She hopes that being a part of the IMRG x LCF project will help her to further accelerate her understanding of data analysis and its uses across fashion retail.

Having had the knowledge of business management in her graduation, Sara’s current interest lies in understanding and having a deeper insight into the fashion industry. She is hence, currently pursuing an MBA at London College of Fashion, UAL to broaden her horizon proficiency and expertise in the field. She has worked in the industry as a retail analyst for a menswear fashion brand in India, along with experience in a number of marketing and operations internship over the years. For Sara, the IMRG and London College of Fashion, UAL collaboration is a great learning opportunity as it gives her the opportunity to work in the retail sector and understand different marketing strategies employed by companies.

Saumya Agarwal is a MA Fashion Entrepreneurship and Innovation student at London College of Fashion, UAL. Previously studying a BA in Design opened her eyes to a more creative way of thinking and acquainted her with the technical intricacies of apparel design. She worked in various apparel design roles which apprised her of the varied design processes that brands adopt and enlightened her with diverse entrepreneurial facets. Additionally, freelancing for brands and simultaneously working as a full-time graphic designer for a marketing firm diversified her skillset even more. She is now keen to gain deeper insights into the business world and broaden her horizon.  

With a degree in BSc (Hons) Fashion Management from London College of Fashion, Sherjeel Haider is a motivated individual with a keen interest in data analytics. He has previous experience working in marketing, product analysis, economics and e-commerce. More recently having worked as a business consultant in consumer insights and now involved with the LCF x IMRG project; he aims to establish a career in data analytics and hopes to provide strategic insights to make a positive difference within the industry.

Shradha Santosh is an MBA student at the London College of Fashion, UAL. She has more than 3 years' experience in the fashion industry in India and would like to enhance her knowledge about the international market through industry exposure. Her keen interest to understand fashion marketing promotions and data analytics has motivated her to take up this opportunity through IMRG to widen her knowledge about the international market and learn new ways to look at data.  

Shreya is a London College of Fashion, UAL MBA graduate specialising in strategic consulting and project management with a keen interest in research and business analytics. Her previous experience as an Owner and Creative Director for a start-up business led her to work across all upstream and downstream supply chain processes to scale the brand. Highly skilled in buying and merchandising, she is passionate about corporate sustainability within the wider fashion industry.

Shrishti is an MBA student at London College of Fashion, UAL. A designer by profession, her interest now lies in having a deeper insight into the fashion industry. She wants to broaden her horizon and gain expertise in the field of luxury fashion. She has worked in the industry as a product and graphic designer for start-up brands in India. Shrishti is excited to be involved in the IMRG x London College of Fashion, UAL collaboration as it’s a great opportunity to gain a deeper understanding of the use of data in the retail sector.

Suha is a graduate in Fashion Design currently pursuing an MBA at London College of Fashion, UAL. With a background in commercial retail design, Suha has previously worked on various design projects with Primark, Zara, Pull & Bear and Walmart. She is passionate about advancing her current knowledge with regards to innovation and sustainability in the fashion industry. With the IMRG & London College of Fashion, UAL collaboration, she is hoping to use her existing insights in retail, broaden her knowledge as a researcher concerning data analytics and learn new ways to look at data.

Tanya recently completed an integrated MSc degree in Strategic Fashion Management, with a focus on ethical consumer behaviours in the context of online fast fashion retail. She is currently working towards completing the CIMA Business Accounting qualification in addition to preparing a PhD proposal. Her academic interests lie within the intersection of social justice and climate justice issues, particularly in relation to racial equality, and the relevance of these issues to fashion consumption attitudes and behaviour. She has also developed a new hobby for gardening during lockdown!

Yiwen Xu is a second-year BSc (Hons) Fashion Management, London College of Fashion, UAL student. Her studies have given her a better understanding of the different stakeholders within a fashion business and their need to work collaboratively. Yiwen once worked as a sales assistant at Ralph Lauren, where she put her academic learning into practice. She is keen to develop her skills further through interning in an ecommerce department in the near future.

Zhixu (Zoe) Liu is a data analyst specialising in the fashion industry. She is now exploring the field of data science, machine learning and artificial intelligence. She applies skills such as programming, strategy making and statistical knowledge to the fashion industry. Using data analytics and forecasting to solve real problems facing the fashion industry. Her skills include using R-studio, Python, Adobe InDesign, Advanced Excel, IBM SPSS Statistics etc. Prior to LCF, she gained a BA in Fashion Design at Central Saint Martins, University of the Arts London.