IMRG Data Webinar – Coronavirus: May online performance results & Customer Acquisition

During May lockdown restrictions started to be eased – but what impact did this have on online retail purchasing patterns?

As new government guidance saw more people returning to work, certain stores such as garden centres re-opening, and more people venturing outside the safety of their homes, there was potential for sharp changes in demand and shifts in customer behaviour – was this the case?

This webinar will highlight the online retail data and insight IMRG tracked during May, showing how demand changed and how sales were effected during this period.

In Focus: Customer Acquisition

With more traffic and sales volumes migrating online than ever before, as well as competition intensifying; this webinar will also give retailers the knowledge and insight needed to continue to acquire new customers as lockdown eases and normal life resumes.

In this webinar, you will learn:

  • How online retail demand changed and how sales were affected during May

  • What retailers need to think about to ensure they continue to acquire new customers

  • Insight into email as a driver of first-purchases

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