IMRG Data Webinar – Coronavirus: weekly online sales update - Home & Garden Deep Dive

For this webinar, we had a special focus on the home and garden categories, looking in detail at how retailers performed during the Coronavirus pandemic and which types of home and garden retailer are driving growth over the course of the lockdown.

The IMRG Capgemini Digital Dashboard allows us to track online sales growth on a weekly basis for multiple product categories. During the Coronavirus outbreak, IMRG are using the dashboard to provide weekly updates on how demand is shifting throughout this crisis period.

We looked at what IMRG had tracked over the week of online trading; you will learn:

  • What the growth trends are for online sales generally and how retailers are adapting their propositions
  • Home and garden retail performance split by channel and size
  • Discounting patterns for home and garden retailers

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