IMRG Data Webinar – How will Coronavirus affect Black Friday trading in 2020?

With the peak trading periods of Black Friday and Christmas creeping up in the calendar, it’s usually about this time of year that retailers look to firm up their plans for ensuring they can cope with changes in demand, and that their supporting operations are in place to maintain exceptional levels of customer experience.

However, with Covid-19 causing such unpredictable shifts in trading, and so much purchasing migrating online over the past few months; will this be a normal year for these peak periods? Or will the resulting economic turmoil impact upon trade?

In this webinar, IMRG, with the help of eShopWorld, Scurri and Ultra Commerce, looked ahead so that retailers can ensure they are gaining their share of the sales throughout these unpredictable calendar events, as well as being prepared to deal with the challenging shifts in demand.

In this webinar, you will learn:

  • The factors likely to influence what happens over peak

  • Campaign launch trends from the 2019 Black Friday period

  • How to plan for a very unpredictable peak trading period

Webinar Image

Members - Login to watch the webinar

Not a member? Join the IMRG Membership to watch the webinar and get unique resources to understand and improve your online retail performance.

Permission Statement

We have partnered with sponsors in researching and producing this webinar.

If you want additional insights and updates on products and services from our sponsorship partners which will be beneficial to you and related to the subject of this webinar, give your consent by clicking “Accept” below.

Please note that your accessing of this content is not conditional on your provision of consent.