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IMRG’s Brand New 2021 Checkout Study

The pandemic had a deep impact on so many areas of the online experience, but the completion rate at the checkout hardly moved between 2019 and 2020. Although it went up six percentage points year-on-year in Q2 of 2020, it flattened out again straightaway afterwards again. What can retailers do to try to improve performance at this highly important stage of conversion, where are the easy wins, and which new options are retailers looking to add in the near future?

Join IMRG for this virtual session, where senior retailers will come together to discuss the findings of a new IMRG study into how retailers structure their checkouts, which options seem to give the highest chance of conversion and data-quantified ideas for where you could focus optimisation work to improve performance.

At this event we will discuss:

  • Which elements seem to be most important for conversion at the checkout
  • Which payment options get the most usage
  • Which combination of delivery options works best

Note: IMRG’s directors picnics are virtual events open to attendees by invite only; we get 15-20 director-level retailers together to discuss an industry topic in detail. Attendees receive a quality hamper of wine and food in the post to enjoy during the session. This will be the first reveal of IMRG’s 2021 checkout study.

Register Now

Event Date 8th Sep 2021 to 8th Sep 2021
Event Time 15:30 to 17:30 BST
Location Online