Fashion Connect Conference 2020

Overview

For all fashion retailers who want to understand how the various product categories are performing, in granular detail, and how to improve their online performance – converting casual browsers into advocates and optimising your proposition for success in the coming decade – Fashion Connect is for you.

Through a mix of IMRG data presentations, retailer keynotes and panels, plus quickfire expert insight presentations, attendees will learn how to:

  • Overcome challenges and grasp opportunities for growth
  • Craft high quality customer experiences
  • Identify omnichannel best practice in 2020
  • Optimise fashion sites for conversion

This event is free for retailers to attend and includes lunch - join us to ensure you gain access to the latest insights and trends in online fashion.

Keynote Speakers

The IMRG team will be joined by a number of retail keynotes.

  • Emily Ferguson

    Emily Ferguson

    E-commerce Director, Marie Claire and the Marie Claire Edit

    Emily created and manages the Marie Claire Edit, a new fashion aggregator site with over 6,000 brands, including Net-A-Porter, MATCHESFASHION, Italist, ASOS and Topshop.

  • Paul Walker

    Paul Walker

    Commercial Director, Vivo Barefoot

    Paul is the Commercial Director for Vivobarefoot Limited. Vivobarefoot are a UK based barefoot shoe makers on a mission to reconnect people with planet, on a journey to develop barefoot shoes that are not only sustainable but regenerative to the planet. Paul has been with Vivobarefoot for over 6 years, focusing initially on scaling global ecommerce solutions and sales, before taking on a broader role coordinating all sales channels. More recently Paul's role has scaled to oversee technology and logistics.

  • Lee-Anne Harris

    Lee-Anne Harris

    Marketing Director, The Savile Row Company

  • Rob Silsbury

    Rob Silsbury

    Ecommerce & Marketing Director, The Dune Group

    Rob is Board Director at The Dune Group, responsible for all marketing and ecommerce activity globally including PR, VM and Customer Experience/Services.

  • Andrew Poole

    Andrew Poole

    Digital Analytics & Insight Manager, Matalan

    Andrew is Digital Analytics & Insight Manager at Matalan and is passionate about web analytics. His specialties include: data analysis, design, marketing, and web site production to name a few.

  • Desi Reuben-Sealey

    Desi Reuben-Sealey

    Senior UX/UI Manager, Debenhams

    Desi and his team leads and evolves the design and experience for Debenhams.com. Using a mentoring, coaching and culture-add approach he sets the design strategy, Desi advances the design language and evangelize UX methodologies, whilst embedding them as best practice in an organization that is serious about digital transformation.

  • Kevin Cooper

    Kevin Cooper

    Director of eCommerce, Charles Tyrwhitt

    Kevin is a experienced multi-channel/digital leader with 20+ years of experience working within the retail sector. He has coached and managed trading, content, marketing and technical teams and promoted a collaborative approach. Having worked for leading multichannel and pure-play businesses, across a range of product areas (fashion, food, homeware & beauty), he has led numerous technical development projects (inc. site launch, replatform) and managed a variety of third party suppliers.

  • Matt Henton

    Matt Henton

    Head of Ecommerce, Moss Bros Group plc

    Matt is a highly skilled ecommerce professional and digital marketer with extensive experience in online retail. He has a strong track record of building successful online brands. He has created and delivered marketing strategies with clear commercial focus and excels in customer retention and lifecycle marketing.

  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director, IMRG

    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG Capgemini Retail Index which is the largest and longest running eCommerce benchmark in the UK. Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members.

  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director, IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.

Agenda


Fashion Connect Agenda


SESSION ONE: Challenges and Opportunities for Growth 

09:00

How profound does fashion’s transformation need to be?​​ - Andy Mulcahy, Strategy and Insight Director, IMRG 

Fashion retailers are under a lot of pressure to greatly improve their environmental footprint. But how can retailers decide how to prioritise this shift? How will our customers’ behaviour actually be shaped by this in reality?

09:20

Retail Q&A: Kevin Cooper, Director of eCommerce, Charles Tyrwhitt

Looking at how they have overcome market challenges as a fashion brand and where they see the opportunities for growth.

09:50

Headline Sponsor: Elliott Clayton, Senior Vice PresidentConversant​ - Banishing hand-to-mouth metrics: Evolving marketing return by evolving your measurement

How marketing is measured has greater impact than simply reporting success and failure. It defines focus and return. As such, it’s vital that performance against actual business goals is measured - customer lifetime value or incremental revenue, for example.

Consumer experience is now the brand differentiator, and measuring incremental return allows us to focus on what consumers actually want - to be treated as individual humans by brands they care about. Join David Lockwood, partner at Tapestry Agency, and Elliott Clayton, senior vice president at Conversant, for this case-study focussed talk.

10:05

Approaches to overcoming challenges and finding opportunities for growth

In this session, four experts who cover different areas of the customer experience each have five minutes to deliver insight designed to help retailers seek out opportunities and overcome challenges. 

  • Alberta Bosco - Product Marketer, Avora - Does Loyalty Pay? Find what makes your most valuable customers tick

  • Bobbie Ttooulis - Group Marketing Director, GFS The key components that make up delivery customer experience and how they have a direct impact on revenue

  • Scott Lindsay - Head of Marketing EMEA, eShopWorld

  • Tom Williams - Head of Ecommerce, Maginus Opportunities and challenges in fashion: what our clients tell us

10:30

Refreshments Break and Networking


SESSION TWO: How to Craft High Quality Customer Experiences

11:00

How can fashion retailers manage increasing return rates?  – Metapack

This session will share insight from a new report IMRG and MetaPack are releasing – the first we have ever done completely focused on returns – looking at how processes are evolving and approaches retailers can try to help manage increasing rates.

11:15

Retail Q&A Lee-Anne Harris, Marketing Director, The Savile Row Company

 

11:30

Approaches to crafting high quality customer experiences 

In this session, four experts who cover different areas of the customer experience each have five minutes to deliver insight designed to help retailers understand how to craft high quality customer experiences that drive conversion.

  • Chris Thomson - Senior Sales Executive, Mirakl
  • Jon Nicholson - Sales Director, Royal Mail Parcels 
  • Tierney Hingston - UK Enterprise Sales Director, Global-e
  • Omar McKenzieOnsite Search Consultant, Lucidworks 

11:55

Insight from IMRG index partner ​Capgemini

12:05

Retailer panel session – Crafting high quality customer experiences

How have two prominent fashion brands adapted elements of their proposition in support of high-quality customer experiences? What successes have they had in intiatives they have rolled out and how do they measure that success?

  • Matt Henton, Head of Ecommerce, Moss Bross Group plc
  • Rob Silsbury, Ecommerce & Marketing Director, The Dune Group

12:25

Lunch Break and Networking 


SESSION THREE: Identifying Omnichannel Best Practice in 2020

13:25

REPORT SPONSOR Q&A: Shiran Liyanage, Head of Commercial​, Reply Logistics 

This session will focus on insight from a new IMRG / Reply Logistics report, looking at the changing dynamics of retail, why ‘consumer first’ approaches are becoming even more pronounced, how it will affect demand management and the role that disparate technology systems will play in this brave new world.

 

13:40

Retail Q&A: Paul Walker, Commercial Director, Vivo Barefoot

Vivo are a brand who have built their retail proposition around sustainability. Now there is such a strong media focus on this area, a lot of retailers are pushing their environmental credentials – whether they really are driving genuine change or not. How does a retailer who market themselves around sustainability cut through the noise.

14:05


Headline Sponsor: Ines van Gennip, UK Country Leader, Amazon Shipping

Amazon continuously innovates to provide the best possible delivery experience to customers. Find out how Amazon’s 20+ years of operational expertise, technology advancements and investment in transportation infrastructure can help fashion retailers sell better online by using Amazon Shipping, a fast and reliable collection and delivery service in the UK.

14:20

How we define omnichannel best practice in 2020

In this session, four experts who cover different areas of the customer experience each have five minutes to deliver insight around how they define omnichannel best practice in 2020. 

  • James Barlow - UK Country Manager, Akeneo - The difficulties of managing product information effectively for true omnichannel retailers
  • James Perrett - VP of Retail, SafeCharge, a Nuvei Company
  • Martin Connolly - Director, Intelligent Reach

14:45

Refreshments Break and Networking


SESSION FOUR: Optimising Fashion Sites for Conversion

15:15

Where are the growth areas in online fashion?​  - Matthew Walsh, Director of Retail and Data, IMRG

This session will look at how all the clothing sub-categories have been performing, revealing in-depth insight on weekly trading patterns, and identify the reasons behind annual peaks and troughs. ​​

15:30

Conversion optimisation advice for fashion retailers 

In this session, four experts who cover different areas of the customer experience each have five minutes to deliver optimisation advice to help fashion retailers drive conversion.

  • Adam Green - Business Development Manager, Trustpilot - Personalising your consumer journey with review content
  • Georgina Whalley - CMO UK, Openpay 
  • Katharine Biggs - Content & Marketing Manager, ParcelLab

  • Stephen Carney - UK & Ireland Commercial Director, Kooomo

15:55

Retailer panel sessionOptimising fashion sites for conversion

Fashion shoppers can be notoriously fussy customers; what can retailers do to help remove friction from the purchasing process and ensure the experience from homepage to checkout helps to drive conversion? We bring panellists from three major brands together to share approaches they have tried and debate ideas.

  • Desi Reuben-Sealey, Senior UX/UI Manager, Debenhams 
  • Solomon Lamptey-Cole, Measurement Manager, M&S
  • Andrew Poole, Digital Analytics & Insight Manager, Matalan

16:15

Drinks reception and networking 

Panel Sessions

Approaches to overcoming challenges and finding opportunities for growth - 10:05

Panellists Confirmed:

Alberta Bosco - Product Marketer, Avora
Bobbie Ttooulis - Group Marketing Director, GFS
Scott Lindsay - Head of Marketing EMEA, eShopWorld
Tom Williams - Head of Ecommerce, Maginus

Approaches to crafting high quality customer experiences - 11:30

Panellists Confirmed:

Chris Thomson - Senior Sales Executive, Mirakl
Jon Nicholson - Sales Director, Royal Mail Parcels
Tierney Hingston - UK Enterprise Sales Director, Global-e
Omar McKenzie - Onsite Search Consultant, Lucidworks

Retailer panel session – Crafting high quality customer experiences​ - 12:05

Panellists Confirmed:

Matt Henton - Head of Ecommerce, Moss Bros Group plc
Rob Silsbury - Ecommerce & Marketing Director, The Dune Group

How we define omnichannel best practice in 2020 - 14:20

Panellists Confirmed:

James Barlow - UK Country Manager, Akeneo
James Perrett - VP of Retail, SafeCharge, a Nuvei Company
Martin Connolly - Director, Intelligent Reach

Conversion optimisation advice for fashion retailers - 15:30

Panellists Confirmed:

Adam Green - Business Development Manager, Trustpilot
Georgina Whalley - CMO UK, Openpay
Katharine Biggs - Content & Marketing Manager, ParcelLab
Stephen Carney - UK & Ireland Commercial Director, Kooomo

Retailer panel session – Optimising fashion sites for conversion - 15:55

Panellists Confirmed:

Desi Reuben-Sealey - Senior UX/UI Manager, Debenhams
Solomon Lamptey-Cole - Measurement Manager, M&S
Andrew Poole - Digital Analytics & Insight Manager, Matalan

Sponsors

Thanks to our joint headline sponsors in helping put this Connect on.

Headline Sponsor

Amazon Shipping

Amazon Shipping

Sponsors

Thanks to our joint headline sponsors in helping put this Connect on.

Headline Sponsor

Conversant

Conversant

Conversant is the leader in personalised digital marketing at scale, transforming the industry through cutting-edge media technology, bold creative and a staggering amount of data. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.

CJ Affiliate by Conversant is a leading global affiliate marketing network, specialising in pay-for-performance programmes to drive results. Our network helps create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world’s most recognised and specialised brands run their affiliate programmes on CJ’s platform.

More info

Event Sponsors

Who Should Attend?

Fashion Connect Conference is designed to provide retailers with actionable insight to improve online performance - personalising the customer offering, converting casual buyers into advocates and optimising your proposition for success.

If you want to understand the latest trends and developments in these areas this conference is a must-attend for you. If you're a decision maker in the fashion retail industry, or you are from another retail sector but wish to be inspired, then you will benefit from attending IMRG Fashion Connect.

This event is open to all fashion retailers, all IMRG retailer members**, and IMRG Supplier members at no charge***.

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider.

***Attendees registering under incorrect ticket types will be reviewed and cancelled with access to the event refused.

 

Permission Statement

We have partnered with Conversant and Amazon Shipping in researching and producing this event.

If you want additional insights and updates on products and services from our report partners which will be beneficial to you and related to the subject of this event, give your consent by clicking “Accept” below.

Please note that your accessing of this content is not conditional on your provision of consent.

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Permission Statement

We have partnered with Conversant and Amazon Shipping in researching and producing this event.

If you want additional insights and updates on products and services from our report partners which will be beneficial to you and related to the subject of this event, give your consent by clicking “Accept” below.

Please note that your accessing of this content is not conditional on your provision of consent.

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