Home and garden: in focus

Overview

The home and garden category has been amongst the strongest and most consistent performers throughout the pandemic, regularly achieving very high growth rates. As restrictions are gradually eased in 2021, this session takes a deep-dive into how retailers in this category structure their proposition and which approaches are best for conversion.

Join IMRG for this virtual directors event, where 15-20 senior retailers will come together to discuss the findings from IMRG’s research, as well as expectations for the rest of the year. Specifically, this session will explore:

• Sales growth ABV and conversion rate fluctuations throughout covid
• Data points specific to home and garden for the first time ever: customer funnel, bounce rates, site search, exit rates, marketing channel split and more
• Whats next for the sector? How do we think it will perform over the next year

We’ll also reveal how the biggest 10 retailers in home and garden actually performed over the last year (anonymised).

*Please note that spaces on this event are only available to retailers, and will be allocated on a first come, first served basis.

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