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Black Friday Strategies

Note: IMRG’s directors picnics are virtual events open to attendees by invite only; we get 20 director-level retailers together to discuss an industry topic in detail. Attendees receive a hamper in the post to enjoy during the session. This one is focused on strategic approaches to Black Friday.

With the peak trading period of the year just two months away, this Black Friday promises to be just as unpredictable as it often proves. A lot more purchasing takes place online now following the pandemic, but it has also created serious challenges around stock availability and supply. How is demand looking ahead of peak, and can retailers get the right levels of stock in place to drive their Black Friday campaigns?

Join IMRG for this virtual session, where we will bring together a group of director-level retailers to share insight around how demand patterns are looking at this point out from peak, and what those supply challenges mean for stock availability. IMRG will also be presenting on the latest trends and sales patterns, as well as delving into some of the insight from Black Friday 2020 to help contextualise expectations for 2021.

Avalara will also be here to make sure you are ready for the holiday season, shedding light on the missing parts to your ecommerce strategy. Find out how to enhance the buyer experience, reduce the risk of audits and fines, and accommodate growth and change.

At this event we will discuss:

  • Trading patterns and forecasts for Black Friday 2021
  • Supply challenges and possible impact on campaigns
  • Expectations around demand and customer behaviour in 2021


Register Below

Event Date 17th Sep 2021 to 17th Sep 2021
Event Time 13:00 - 15:30
Location Online