IMRG Data Webinar - Checking Out the Checkout


The checkout. The final stage of the on-site customer journey and the cusp of revenue. It goes without saying that optimising this area to be refreshingly ergonomic is a must in a world full of digitally savvy customers.

But what exactly makes for the best checkout experience? IMRG have undertaken a vast data study which compares the conversion rates of hundreds of retailers against the style of their checkout pages to see which checkout pages result in the best conversion (and which perform the worst).

Join IMRG, Elavon and Mastercard as we delve into the results of our study and reveal those checkout pages which see a high conversion rate, time and time again.

During this webinar, you will learn:

  • The most effective ways to structure your checkout for maximum conversion
  • Market benchmarks for checkout conversion across all devices
  • Actionable insight based on the top performing checkouts in the industry

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This webinar will be 30 minutes long.


  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.

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We have partnered with Elavon and Mastercard in researching and producing this webinar.

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