IMRG Data Webinar – Optimising your strategy for the Irish market


Ireland is one of the countries that receives the highest volumes of cross-border parcels from UK retailers – ranking alongside much larger ecommerce markets such as the US, France and Germany. That can be partly explained by proximity to the UK, partly by the shared language and partly by the close trading ties between the two countries.

Culturally, there are also many other shared attributes between Ireland and the UK, but that doesn’t mean everything works in the same way. One area where this is particularly apparent is in shopping habits and preferences; while localising UK sites for Irish shoppers doesn’t require language translation, expectations over various stages of the experience can vary, making it easy to make mistakes that disappoint customers there.

To understand how to optimise your strategy for the Irish market, join IMRG and An Post Commerce as we compare expectations around fulfilment of orders and identify what you need to consider when looking to grow order volumes for Irish shoppers.

You will learn:

  • Opportunities in the Irish Domestic Market
  • Comparisons, behaviours, preferences and patterns between Irish and UK consumers
  • How An Post Commerce can help you build partnerships, grow and expand in Ireland

Click here to register at the bottom of the page.

IMRG webinar image

This webinar will be 30 minutes long.

Register Below

Fashion Connect 2020 scroll banner
Fashion Connect 2020 scroll banner