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Each year we invite our IMRG members to attend our annual Christmas Party, where we showcase the first public reveal of our expansive Black Friday analysis. 

From the sales growth of the top ecommerce players throughout the entire week of Black Friday, to the campaigns of more than 300 retailers stretching the month of November; from the discounting rates to the marketing and campaign trends, this event is the most informative peak breakdown this side of Christmas.

IMRG’s Christmas Party will be a little different this year! Since we can’t carry out our usual annual jaunt in-person, we’ll be rejoicing in virtual festive spirit. Booze and Mince Pies are encouraged!

At this virtual event, we’ll present you with the opportunity to join festive breakout rooms after each insight session, where you’ll enter into an open discussion with IMRG, special guest hosts and other IMRG members. These open discussions will provide ample opportunity to share your own challenges, and highlight where you think the opportunities lie in relation to the presentations just gone.

This is an IMRG Members only event. Spaces will be limited and allocated on a first come, first served basis.

**Please Note, due to limted spaces, there can now only be 1 person per Solution Provider Member allowed**

Event Sponsors


15:00 - 15:05: Welcome & Format Explanation - Andy Mulcahy, Strategy and Insight Director, IMRG

15:05 - 15:25: Presentation 1: Sales performance and trends over November and Black Friday - IMRG & Emarsys
How were the sales spread across the whole of November and where were the biggest peaks this year?


15:25 - 15:35: Open discussion with IMRG and membership

15:35 - 15:55: Presentation 2: Trends in discounting across November and Black Friday - IMRG & Avalara
Did retailers launch their campaigns earlier this year? was the discounting heavier than last year?


15:55 - 16:05: Open discussion with IMRG and membership

16:05 - 16:25: Presentation 3: Retailer marketing trends - IMRG & PacelLab
What were the top selling products on Black Friday this year? When were the peak times for email volumes?


16:25 - 16:35: Open discussion with IMRG and membership

16:35 - 16:55: Presentation 4: Retailer campaign trends - IMRG
How did retailers adapt their propositions to acquire customers this year?

16:55 - 17:30: Final Discussion

Register Below

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Event Date 10th Dec 2020 to 10th Dec 2020
Event Time 15:00 to 17:30 GMT
Location Online