IMRG Fashion Connect 2021

Watch IMRG's Fashion Connect, in collaberation with our headline sponsors Avalara and Remarkable Commerce, that took place between the 9th and 11th of February 2021.

COVID-19 caused huge disruption to retail; while many categories online saw a major sales boost, fashion found itself on the wrong side of the demand divide. At the same time, the economy is suffering and spending habits are changing, meaning that for some the luxury of buying fashion items is under greater pressure.

Overall growth was suppressed in 2020, with demand for formalwear falling away completely while lounge and sportswear boomed. Fashion Connect unravels what 2021 holds for the industry and how retailers should restructure their propositions to emerge from the pandemic on solid foundations.

The agenda featured data-led presentations from IMRG on the latest trends we are tracking, plus engaging retailer keynotes from some of the biggest brands.

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