FREE access to the IMRG’s Monthly and Quarterly
Market Performance Trackers.

Data Associate membership is the FREE entry level membership for the IMRG. Data Associate members provide their website data and in exchange gain access to IMRG monthly and quarterly reports, regular bulletins, virtual conferences and much more.

Monthly Performance Data

Compare key sales performance metrics against your competitors and own performance with IMRG’s leading market sales tracker. More than 200 retailers share their website sales figures every month with the IMRG. The published data reveals monthly and year on year sales growth. You’ll also gain access to average spend and conversion rates. Split by device and multi-channel/online only retailers across 25 market categories.

How do you help?

By sharing your data, you join the community of over 200 retailers who make the IMRG market tracker, the most comprehensive online retail data set in the UK.

What Sectors Do We Track?



  • Accessories Accessories & Hobbies Audio
  • Beauty Beers & Wine Clothing
  • DIY Electrical Footwear
  • Fragrance Furniture Gaming & Computing
  • Garden Garden Furnishing Gardening
  • Gifts Haircare Health & Beauty
  • Home Home & Garden Home Furniture
  • Homewares Homewares & Decorations Large Appliances
  • Lingerie Makeup Medicine
  • Menswear Mobile Commerce Skincare
  • Small Appliances Smartphone Tablet
  • Toiletries Travel Visual & Entertainment
  • Vitamins & Supplements Womenswear

Quarterly Benchmarking Data

Gain valuable insight to the key metrics that matter to your business and benchmark your retail performance against the industry average. Analyse against your own results and let the numbers inform your optimisation strategy.

What Data Metrics Do We Track?

Site Optimisation
  • Visitor Bounce Rate
  • Length Of User Session (Secs)
  • Site Search %
  • Home Page Start Rate
  • Basket Abandonment Rate
  • Home Page Bounce Rate
  • Search Page Exit Rate
  • Product Page Start Rate
  • Checkout Abandonment Rate
  • Home Page Exit Rate
  • Product Page Exit Rate
Acquisition & Retention
  • Active Customer Retention Rate
  • Old Customer Reactivation Rate
  • Average Selling Price Per Item
  • Average Order Value
  • % Of Sales Via A Mobile
  • % Of Visits Via A Mobile
Order Fulfillment
  • Cancellations Due To Fraud
  • % Of Units Returned
  • % Of Click And Collect Sales (Completed Online)
  • PPC ROI Per Pound Spent
  • PPC ROI Per Pound Spent
  • % Revenue Derived From Marketing Method: Natural
  • % Revenue Derived From Marketing Method: Display
  • Affiliate ROI Per Pound Spent
  • Affiliate ROI Per Pound Spent
  • % Revenue Derived From Marketing Method: Direct
  • % Revenue Derived From Marketing
  • Online Marketing ROI Per Pound Spent
  • Online Marketing ROI Per
  • % Revenue Derived From Marketing Method: Social
Customer Funnel
  • % Of Total Visits That View A Product Page
  • % Of Checkout Sessions That Convert To Payment
  • % Of Sessions That Convert From A Product Page View To
  • % Of ‘Add To Bag’ Sessions That Convert To Checkout
  • Discount Rate (% Of Gross Revenue Generated From Items On Sale/Discount)

What Are the Other Member Benefits?

Membership is about much more than just data. From weekly newsletters to webinars, and reports, we help you understand the ‘why’ and ‘how’ behind the data across a multitude of topics, from funnel optimisation, customer experience, acquisition and retention to payments, delivery and industry trends.

Join any of our virtual conferences covering: online fashion, customer experience, delivery and industry trends and data. You’ll also get the opportunity to deepen your knowledge and network with your peers. Each event is packed with market data, retailer keynotes, panel discussions and expert thought leadership, equipping you for growth.

  • Membership Feature

  • Monthly Market Results
  • Quarterly Benchmark
  • Data Webinars
  • Conference Programme
  • IMRG Capgmemini Digital Dashboard
  • Data Breakfasts
  • Performance Ranking
  • Insight Vault
  • IMRG Market Insight Report
  • Cost
  • Delivery Channel

  • Email
  • Email
  • Webinar
  • Event
  • Website
  • Event
  • Website
  • Website
  • Site Visit
  • Data Associate

  • Free

Apply for This Membership Level

Apply Now

You're in Good Company