Supported Event - Micro Blogging in China


Sina Weibo is China’s most popular micro-blogging site with over 340 million active monthly users. The platform now has more global users than Twitter, which is blocked in China. Weibo is a vital marketing platform for marketing agencies, brands, retailers, tourist destinations, educators or companies looking to build brand awareness in China, recruit followers and drive their China marketing campaigns.

Weibo users can perform live broadcasting, buy and sell products, start polls, play games, upload short videos, and make money via advertisements, paid posting, monetary rewards by other users, and paid subscriptions. Weibo users follow celebrities, lifestyle news, media news, influencers (KOLs), official accounts and e-commerce accounts to gain daily news and focused information.

About the Training

Senior Weibo marketing experts from China will lead this in-depth training session on how to utilise Weibo more effectively as a marketing tool. They will share real stories about China’s challenging social media ecosystem and provide a guide to brands, companies and institutions wanting increase awareness and sell online with social media tools and Influencers. 

This is a significant opportunity for businesses and marketers to: 

  • Understand the dynamics of social referral in China
  • Utilize this knowledge to switch from social engagement to social conversion.
  • Keep up with the fast-changing digital landscape in China
  • Understand how Sina Weibo can be a good marketing tool, designed for non-Chinese & Chinese marketers looking to make sense of the world's largest consumer market.

Sign in to the event now to:

  • Access to the latest Sina Weibo data and trends and discover users’ behaviour dynamics 
  • Obtain a macro view of how Sina Weibo can help you gain competitive advantages in China
  • Gain insights on how to best conduct social media campaigns in China through Sina Weibo 
  • Learn comprehensive Weibo marketing skills to boost your online presence and increase social conversion

Who should attend?

Any UK companies in the retail, tourism, education, b2b, and technology sectors looking to increase their visibility in China. Marketing and digital media looking to update their understanding of the Weibo platform should also attend this session.


General ticket:  £120 (+ Booking Fees + VAT)
CBBC Members:   £40 (+ Booking Fees + VAT)

Click HERE  to register for this event.

Event Date 22nd Jun 2017 to 22nd Jun 2017
Event Time All Day
Location 3rd Floor, Portland House, Bressenden Place, London SW1E 5BH