IMRG's Weekly Retail Data Show #63

IMRG’s Data Show is your primary source of information on what’s going on in ecommerce.

On the Data Show this week, we looked at what happened as no less than three major changes to mood and behaviour happened in the same week – what impact did England crashing out on penalties have on our purchasing habits, did the arrival of nationwide sunshine after a month of unsettled summer weather have a positive or negative influence online and, last but certainly not least, how about all pandemic restrictions finally being removed?

Alongside our usual analysis of performance across the online retail market, we have a special focus on returns, providing you with another opportunity to see part one of the special returns study we did earlier this year. In this edition, we will look at the likelihood or otherwise of various payment methods increasing return rates.

We also have QueryClick to discuss the key trends in retail in 2020/21 and Emarsys speak to AO about the data driven-art of building sophisticated customer journeys.

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