IMRG's Weekly Retail Data Show #68

This week's Data Show gives you a view of online retail performance, something that has become extremely difficult recently due to a variety of factors – extremely strong growth from the pandemic last summer, the re-opening of the high street and unusual holiday expenditure.

On the Data Show this week, we focus on whether customers are spending more at the checkout than normal, looking at whether shoppers’ baskets have increased or decreased. 

Key Takeaways:

Market Performance:

A review of ecommerce and online retail performance as the retail market continues to operate under unpredictable times.

Metrics and Optimisation:

The overall average basket value (ABV) hardly changed in 2020 versus 2019, in spite of the pandemic, but in 2021 we have seen a substantial increase in ABV across several categories. Is this still holding up? And what is driving that increase?

In the Spotlight:

Roman Originals discuss how a global customer view helped them convert in-store to online.

Best Practise and Achieving Excellence:

Qubit has conducted a study with 1,500 people to gather consumer's thoughts on shopping post pandemic and what they find the most frustrating about buying online. They'll be sharing these stats with us and guiding us through how to solve the product discovery problems ecommerce teams face.

Webinar Tile