IMRG's Weekly Retail Data Show – Black Friday Approach

Hosted by IMRG data gurus and special guest experts GoMoxie, Episerver and Emarsys, Click’s Weekly Retail Data Show gives you the actionable insight needed to identify growth opportunities, in a light hearted easy to access webinar format.

This week we take a deep-dive in to what the new nationwide COVID-19 restrictions mean for the online retail industry and whether we’ll start seeing similar trends to what we saw in the initial lockdown period of the pandemic.

With ongoing changes to restrictions and Black Friday looming, there’s a level of uncertainty entering this period like never before. We reveal the data we’ve tracked since COVID-19 took hold, giving you insight into previous sales performance and revealing predictions for what we think will happen during the peak periods on the horizon.

How should you approach your email campaigns before and on Black Friday?

Once we’ve given you the sales performance update, we review some of the data we collated on email campaigns from 2019. We delve in to send volumes and send times throughout November and on Black Friday itself; giving you the insight you need to build your Black Friday email campaigns.

Watch this Retail Data Show and walk away with insight in to:

  • Online retail sales performance during the pandemic
  • How new COVID-19 restrictions will affect the retail industry
  • Predictions for what we think will happen during Black Friday
  • How the different categories IMRG tracks are performing
  • Top tips to ensure that you have the optimal Black Friday email campaign

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