IMRG's Weekly Retail Data Show - Black Friday – sales impact of lockdown and conversion optimisation

Hosted by IMRG data gurus and special guest experts Avalara, Epsilon and Dotdigital, Click’s Weekly Retail Data Show gives you the actionable insight needed to identify growth opportunities, in a light hearted easy to access webinar format.

Sales Performance update - 15 days into lockdown

Two weeks into a second national lockdown for England at time of recording, Black Friday just 8 days away and Christmas edging ever closer, how does the industry’s sales performance differ from that of the initial lockdown period and is shopper spending accelerating or decreasing sharper than we might have expected?

Watch this webinar as our experts reveal the data IMRG is tracking as we approach what should be the halfway mark for the national lockdown. We’ll break down the data sector-by-sector to give you a view of the industry as a whole.

Black Friday Conversion Optimisation

This Black Friday special also sees IMRG present another round of results from its vault of Black Friday insight. In this webinar we look at specific campaign metrics focussing on the customer funnel. This analysis and insight will allow you to understand what metrics and market averages you should be aiming for in order to optimise your website and convert more customers. We delve into detail around how you can enhance everything from the basket stage to the purchase completion at the checkout.  

Watch this Retail Data Show and walk away with insight into:

  • Sales performance compared to the first national lockdown
  • Is shopper spending accelerating or decreasing?
  • What categories are outperforming the rest?
  • How to optimise specific campaign metrics focussing on the customer funnel?
  • What metrics and market averages you should be aiming for to convert more customers?
  • Enhancing each stage of the customer journey from basket stage to purchase completion

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