IMRG's Weekly Retail Data Show – Checkout Conversion Optimisation

Hosted by IMRG data gurus and special guest experts Klarna and Loqate, a GBG Solution, Click’s Weekly Retail Data Show gives you the actionable insight needed to identify growth opportunities, in a light hearted easy to access webinar format.

As well as your regular online retail sales performance update; this week’s edition of IMRG Click gave actionable insight and advice on how to improve the final stage of the online customer journey, the part that really matters – the checkout stage.

Checkout Optimisation is a common source of frustration for retailers, with continually high rates of site visitors that either bounce off the site immediately after arriving, abandon their baskets mid-shopping, or indeed at the checkout itself.

Making even small improvements to some of these metrics and stages of your site could lead to significant uplifts in your own sales performance. So what do retailers need to think about when structuring the layout of the checkout and associated areas of their site experience?

Well… Our data gurus have delved in to the data, and looked to the top, in order to present insight in to what best practise looks like and how the highest performing retailers are managing their checkout stage.

We’ll give you exclusive insight into specific elements you need to include at the checkout stage in order to improve your site conversion.

Gain insight in to:

  • What influences abandonment at multiple stages of customer engagement
  • How the best – and worst – performers structure their checkout experience
  • Practices that can enhance – or restrict – the chances of customer conversion
  • What best practise exists in checkout conversion
  • What checkout elements you need to include or exclude

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