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Black Friday eCommerce Trends & Statistics

Black Friday eCommerce Trends & Statistics

Black Friday is one of the most significant events in the eCommerce calendar, offering eCommerce businesses unparalleled opportunity to maximise sales. Understanding the latest trends and consumer behaviour is key to delivering a successful strategy that meets customer expectations and drives revenue growth.
With IMRG’s expert analysis of Black Friday trends and statistics, your business can access valuable insights into top-performing product categories, emerging shopping patterns, and sales growth opportunities. Our data equips you to refine your approach and stay competitive in this high-demand period.
Make informed decisions and elevate your Black Friday strategy with our up-to-date eCommerce insights and trends.
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Webinars
On-demand Webinars
Virtual Peak Connect 2024

Peak Connect Virtual 2024 is your gateway to staying ahead during the Black Friday period. Whether you’re refining existing strategies…

12/09/24

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Report Tile
Reports
Black Friday & Christmas Review 2023

We are delighted to present you with our brand new ‘Black Friday & Christmas Review 2023’ report, supported by SheerID.…

23/02/24

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On-demand Webinars
Virtual Christmas Connect – Black Friday Reveal

Watch this week’s extended webinar, where we will provide a comprehensive review of Black Friday ecommerce performance in 2023. Benefit…

11/01/24

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #169

In this week’s Retail Data Show we look at: IMRG Insights: November and December performance, with added insights from Akeneo…

14/12/23

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #168

In this week’s Retail Data Show we look at: What did retailers & shoppers think about Black Friday? Fulfilment performance…

01/12/23

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #167

In this week’s Retail Data Show we look at: Market performance so far across Black November Reaching new customers during…

24/11/23

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #166

In this week’s Retail Data Show we look at: Market performance so far across Black November What trends are we…

17/11/23

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #165

In this week’s Retail Data Show we look at: A full market overview Bots and fake users with Cheq AI…

10/11/23

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #164

In this week’s Retail Data Show we look at: Full October review Marketplaces over Peak with Marketplacer IMRG Insights: voice…

02/11/23

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Event Template - Virtual Conferences-D1
On-demand Webinars
Peak Connect Virtual 2023

This is the recording of Peak Connect Virtual 2023. Peak Connect Virtual 2023 is here to help you overcome challenges…

19/09/23

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Report Tile
Reports
Consumer Home Delivery Review 2022/23

We’re delighted to present you with IMRG’s UK Consumer Home Delivery Review 2022/23, supported by Huboo. Our survey tracks the…

12/04/23

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Revenue Performance
Optimisation Guides
Black Friday 2022 Video 1 – Revenue Performance

This video series reveals daily market results for the biggest week of the year. The data is collected from over…

14/02/23

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Busiest Hour Of Black Friday Performance
Optimisation Guides
Black Friday 2022 Video 2 – The Busiest Hour Of Black Friday Trading

This video series reveals daily market results for the biggest week of the year. The data is collected from over…

14/02/23

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Campaign Launch Dates
Optimisation Guides
Black Friday 2022 Video 3 – Campaign Launch Dates

This video series reveals daily market results for the biggest week of the year. The data is collected from over…

14/02/23

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Promotional Campaign Analysis
Optimisation Guides
Black Friday 2022 Video 4 – Promotional Campaign Analysis

This video series reveals daily market results for the biggest week of the year. The data is collected from over…

14/02/23

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Report Tile For Site
Reports
Black Friday & Christmas Review 2022

The festive cheer continues at IMRG as we partner with nShift to present you with Black Friday and Christmas trading…

07/02/23

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Index Tile New
Datasets
IMRG Capgemini Sales Index – November 2022

Overview November Key Highlights: In November 2022, UK online retail reported its first positive growth in 19 months at +0.7%…

23/01/23

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #125

In this week’s Retail Data Show we show detailed analysis of Black Friday 2022, we listen to expert perspectives on…

05/01/23

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #124

In this week’s Retail Data Show we summarise Black Friday performance, delve into December figures so far and have our…

15/12/22

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On-demand Webinars
Weekly Retail Data Show #123

In this week’s Retail Data Show reveal some of the latest data from Black Friday itself, some observations of the…

01/12/22

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On-demand Webinars
Weekly Retail Data Show #122

In this week’s Retail Data Show we review week 3 of November, our expert panel give their perspectives on trading…

24/11/22

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On-demand Webinars
Weekly Retail Data Show #121

In this week’s Retail Data Show we review week 2 of November, our expert panel give their perspectives on ‘Black…

17/11/22

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On-demand Webinars
Weekly Retail Data Show #120

In this week’s Retail Data Show we delve into Black Friday, or is it Black November? We look at campaign…

10/11/22

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Event Template - Virtual Conferences-D1
On-demand Webinars
Virtual Peak Connect 2022

This is the recording of day 2 of Peak Connect 2022. Peak Connect Virtual 2022 delivered a series of online…

20/09/22

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #113

In this week’s Retail Data Show we review August performance, show how the Football World Cup may effect Black Friday…

08/09/22

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Linkedin Live Event Tile For Website
LinkedIn Live
Quickfire Q&A – What’s Stopping Marketers Achieving Personalisation?

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

24/08/22

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LinkedIn Live
Quickfire Q&A – A World Cup During the Festive Peak; an Opportunity or a Threat?

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

23/08/22

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Reports
Black Friday and Christmas Review 2021

Alongside Christmas, Black Friday is arguably the most important time of the year for many retailers.  With the support of…

15/03/22

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Black Friday Revenue Performance
Optimisation Guides
Black Friday 2021 Video 1 – Black Friday Revenue Performance

This first video in the Black Friday series looks at the sales performance over the big week and plots how…

11/01/22

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2 Year On Year Analysis
Optimisation Guides
Black Friday 2021 Video 2 – 2 Year On Year Analysis

How does 2021 compare to 2019 performance- a useful view to remove any skews from pandemic comparisons.

11/01/22

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Why Was The Market Down in 2021
Optimisation Guides
Black Friday 2021 Video 3 – Why Was The Market Down in 2021?

This video explores the reasons why Black Friday 2021 was down compared to 2020.

11/01/22

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Changing The Length Of Your Black Friday Campaign
Optimisation Guides
Black Friday 2021 Video 4 – Changing The Length Of Your Black Friday Campaign

This video reveals the revenue impact on changing the length of your Black Friday campaign.

11/01/22

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Campaign Launch Dates
Optimisation Guides
Black Friday 2021 Video 5 – Campaign Launch Dates

Did retailers start their Black Friday campaigns earlier in 2021?

11/01/22

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What's The Most Popular Type Of Discount?
Optimisation Guides
Black Friday 2021 Video 6 – What’s The Most Popular Type Of Discount?

Were the discounts in 2021 larger or smaller than previous years?

11/01/22

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Linkedin Live Event Tile For Website
LinkedIn Live
Quickfire Q&A – Reflections On Black Friday Performance

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

07/12/21

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Linkedin Live Event Tile
LinkedIn Live
Quickfire Q&A – Why VAT Compliance Is Important For Black Friday Success

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

24/11/21

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #78

In this week’s Retail Data Show, with special guests Awin, ReachFive and Salsify, we look to answer why retailers have…

19/11/21

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On-demand Webinars
Weekly Retail Data Show #77

In this week’s Retail Data Show, with special guests Gophr and HelloDone, we look at demand through the first few…

16/11/21

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On-demand Webinars
Weekly Retail Data Show #75

In this week’s Retail Data Show, with special guests Epsilon and nShift, we look at online retail demand by category…

29/10/21

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Report Tile
Reports
Four Things That Could Impact Performance Over Black Friday

Supported by Epsilon & Avalara In the run up to peak trading, retailers are thinking about how best to maximise…

22/10/21

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Linkedin Live Event Tile
LinkedIn Live
Quickfire Q&A – A View On Black Friday Performance

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

20/10/21

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Linkedin Live Event Tile For Website
LinkedIn Live
Quickfire Q&A – A Look Ahead To Black Friday

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

12/10/21

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Optimisation Guides
Black Friday Video 3 – Marketing Channels and Email

The third video in the Black Friday series shows the performance of different marketing channels over Black Friday, and specifically…

30/06/21

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Optimisation Guides
Black Friday Video 4 – Discounting

The final video in the series reveals the plethora of data we tracked from 300 retailers websites during Black Friday,…

30/06/21

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Optimisation Guides
Black Friday Video 2 – Conversion and Customer Funnel

This video reveals the average conversion rates of retailers over Black Friday and how the lower stages of the customer…

30/06/21

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Optimisation Guides
Black Friday Video 1 – Timings and Sales Performance

The first video in the Black Friday series explores the timings behind retailers switching on their Black Friday campaigns last…

30/06/21

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Reports
IMRG Data Report – 5 things we learnt from Black Friday 2019

Supported by Magento Summary In the lead-up to November – and, therefore, Black Friday – this year the trading climate…

28/01/20

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Reports
IMRG Christmas and Black Friday 2018 Review

Supported by IBM Summary Black Friday has demonstrated a remarkable ability for refusing to settle down into a reliable pattern.…

28/01/19

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