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eCommerce Checkout Optimisation Trends and Insights

eCommerce Checkout Optimisation Trends and Insights

Checkout optimisation is a crucial ecommerce consideration regardless of your niche or industry. Creating the best checkout experience maximises the chance of visitors to your store becoming paying customers, and staying within your brand ecosystem.
With expert analysis of the latest data and trends, our industry-leading checkout optimisation insights give your ecommerce business the tools to improve conversion rates, reduce cart abandonment, and create a seamless experience for your customers.
Avoid the common pitfalls, and learn to stay ahead of the competition and delight your customers with our checkout optimisation insights.
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Report Tile
Reports
eCommerce checkouts

We are excited to present our report, ‘eCommerce Checkouts: UK Retailers Reveal Their Checkout Strategy and Performance,’ supported by Ecommpay.…

30/10/24

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Webinars
On-demand Webinars
Virtual Peak Connect 2024

Peak Connect Virtual 2024 is your gateway to staying ahead during the Black Friday period. Whether you’re refining existing strategies…

12/09/24

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Reports
The State of Site Search in eCommerce 2024

We are happy to share our comprehensive report on enhancing customer engagement in eCommerce through site search and product discovery.…

14/08/24

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Customer Connect Virtual 2024
On-demand Webinars
Virtual Customer Connect 2024

Customer Connect Virtual is an extended webinar revealing the latest insights and strategies from ecommerce leaders and experts. Watch this…

21/06/24

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Reports
Promotions & Loyalty Schemes: Market Insights and Best Practices

It’s our pleasure to present you with our Promotions & Loyalty Schemes: Market Insights and Best Practices report, supported by…

17/06/24

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On-demand Webinars
Virtual Delivery Connect 2024

By watching IMRG Delivery Connect Virtual, ecommerce leaders can stay abreast of the latest trends and developments in online delivery,…

14/03/24

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On-demand Webinars
Peak Connect Virtual 2023

This is the recording of Peak Connect Virtual 2023. Peak Connect Virtual 2023 is here to help you overcome challenges…

19/09/23

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On-demand Webinars
Weekly Retail Data Show #155

In this week’s Retail Data Show we look at: August week 2 online performance Share of life vs share of…

17/08/23

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On-demand Webinars
Customer Connect Virtual 2023

This is the recording of Customer Connect Virtual 2023. In this special edition of our weekly data show, we revealed…

27/06/23

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On-demand Webinars
Weekly Retail Data Show #144

In this week’s Retail Data Show we look at: Week Commencing 21st May Performance Direct Mail & Average Basket Value…

01/06/23

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On-demand Webinars
Fashion Connect Virtual 2023

This is the recording of day 2 of Fashion Connect 2023. In this recording we discuss key industry topics, considering…

13/02/23

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On-demand Webinars
Virtual Customer Connect 2022

This is the recording of day 2 of Customer Connect 2022. We look at how you can effectively navigate the…

30/06/22

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The Checkout Study 2021 - Delivery Pages
Optimisation Guides
The Checkout Study 2021 Video 1 – Delivery Pages

An extensive look into how the structure and functionalities of retailers websites influences checkout conversion. An analysis of how different…

21/12/21

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The Checkout Study 2021 - Payment Pages
Optimisation Guides
The Checkout Study 2021 Video 2 – Payment Pages

An extensive look into how the structure and functionalities of retailers websites influences checkout conversion. This video explores the usage…

21/12/21

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The Checkout Study 2021 - eWallets
Optimisation Guides
The Checkout Study 2021 Video 3 – eWallets

An extensive look into how the structure and functionalities of retailers websites influences checkout conversion. A look into the usage…

21/12/21

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The Checkout Study 2021 - The Buy Button
Optimisation Guides
The Checkout Study 2021 Video 4 – The Buy Button

An extensive look into how the structure and functionalities of retailers websites influences checkout conversion. Does the wording on your…

21/12/21

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The Checkout Study 2021 - The Small Stuff
Optimisation Guides
The Checkout Study 2021 Video 5 – The Small Stuff

An extensive look into how the structure and functionalities of retailers websites influences checkout conversion. A quick look into the…

21/12/21

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The Checkout Study 2021 - Checkout Structre Best Practice
Optimisation Guides
The Checkout Study 2021 Video 6 – Checkout Structure Best Practice

An extensive look into how the structure and functionalities of retailers websites influences checkout conversion. What is the best checkout…

21/12/21

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LinkedIn Live
Quickfire Q&A – Expert Checkout Strategies

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

14/12/21

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #74

In this week’s Retail Data Show, with special guests ACI Worldwide, Klarna and Loqate, we look at large / medium…

22/10/21

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On-demand Webinars
Weekly Retail Data Show #73

In this week’s Retail Data Show, with special guests Certainly, we look at month-on-month category performance, we show part 2…

18/10/21

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Report Tile
Reports
UK Checkout Study 2021

Supported by ACI Worldwide Welcome to the inaugural IMRG UK Checkout Study 2021, a research report tracking retailers’ ecommerce checkout…

15/10/21

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #72

In this week’s Retail Data Show, with special guests Query Click and ACI Worldwide, we review September’s sales performance and…

08/10/21

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LinkedIn Live
Quickfire Q&A – The Future Of The Digital Checkout

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

07/10/21

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Optimisation Guides
Checkout Optimisation Video 1 – Address and Recipient Page

This video sets out the foundation principles of IMRG’s checkout study and looks at the market conversion rates for the…

30/06/21

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Optimisation Guides
Checkout Optimisation Video 2 – Delivery Section

The second video in the Checkout Optimisation series examines best practice used in delivery selection at the checkout stage. You’ll…

30/06/21

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Optimisation Guides
Checkout Optimisation Video 3 – Payment Page

The third video in the Checkout Optimisation Guide reveals the usage of different payment types and how a review page…

30/06/21

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Optimisation Guides
Checkout Optimisation Video 4 – Page Structure Best Practice

The final video in the Checkout Optimisation Guide uses retailer data and best practice to highlight the optimal checkout structure…

30/06/21

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Optimisation Guides
Customer Funnel Video 5 – The Checkout

This video examines the consequences of fewer pages at the checkout and how much payment methods like Paypal get used.

29/06/21

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Reports
IMRG Data Report – How to Refine the Checkout to be SCA-Ready

Supported by J.P.Morgan Summary Payment provision is a vital part of any transaction. However, having invested a lot of resources…

05/02/20

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