IMRGs Customer Acquisition and Retention study focuses on three main areas – marketing channels, cookies and loyalty. The insights will help retailers understand their relative performance in key areas for achieving strong acquisition and retention. The data is taken from a questionnaire sent to retailers in February 2022. 38 retailers responded.
Conversion Rates: This video examines how different marketing channels will result in a variety of conversion rates. Its seeks to rank each marketing channel to reveal which is the best at converting browsers to purchasers.
Want to continue reading?
It looks like you don't have a membership tier which gives you access to this content.
Already a member? Login now to view
