We are excited to share the results of our study in collaboration with Corvidae & eCompany, detailing Black Friday and Christmas 2024 performance.
By combining insights from retailer and consumer surveys, this report offers a comprehensive view of email marketing trends. It provides valuable benchmarks to help you assess your performance and uncover actionable opportunities for optimisation and growth.
Sneak peek at a few of the trends included in the report:
📉 Shift in Consumer Spending – Shoppers are becoming more selective, prioritising value-driven purchases over impulse buys.
📱 Mobile Shopping Dominance – A record percentage of Black Friday sales took place on mobile devices, continuing the shift away from desktop and in-store shopping.
🚀 Buy Now, Pay Later (BNPL) Surge – More consumers are using BNPL services, highlighting a shift in spending habits amid economic uncertainty.
Just some of the key takeaways:
Black Friday Tracker results
Conversion Rate and Average Basket Value trends
Average selling prices and order trends
