Supported by Conversant
Summary
Do your customers browse your online product ranges but rarely add-to-basket?
IMRG have conducted an extensive study into the reasons customers progress through the online shopping journey. This report is the second in a four-part series, and takes a magnifying glass to the product page: what are those subliminal factors which encourage a customer to add a product to their basket?
This report covers:
- An overview of the customer funnel
- The importance of off-site marketing
- The effect of the following factors on add-to-basket rates: button colour, video, customer reviews, returns information, and urgency messaging.
This report is supported by Conversant.
Conversant is a leader in personalised digital marketing, helping the world’s biggest companies grow by creating personalised experiences that deliver higher returns for brands and greater satisfaction for people.
