IMRG Capgemini Quarterly Benchmarking
Q1 2019 (February 2019 to April 2019)
• The percentage of sales made via mobile devices (smartphones and tablets combined) reached a new high at 61.2%
• The active customer retention rate remains at a 2-year low at 38% (calculated as the rate of customers that purchased within the last 12 months AND the prior 12 months)
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