Missguided opts for Doddle’s customised click & collect tech in flagship store

London, July 11, 2017 – Missguided, the rapid fashion retailer, has deployed Doddle’s proprietary click & collect technology solution, Powered by Doddle, in their flagship stores at Westfield Stratford and Bluewater Kent.

Powered by Doddle is a comprehensive click & collect solution that includes all the software, training, communications and analytics modules retailers need to enhance their click & collect experience and deliver incremental revenue.

The Powered by Doddle solution is also highly customisable. As a result, Missguided was able to retain complete control over the look and feel of the app’s user interface and customer communications, enabling them to demonstrate their distinctive branding and tone of voice.

The system functionality includes:

Doddle’s software has been deployed to handheld Android devices enabling Missguided store teams to serve customers anywhere, anytime. This not only removes the need to take up valuable retail space with a dedicated click & collect desk, it also helps to reduce queues at peak trading times.

“We chose Powered by Doddle to run the click and collect service in our Westfield and Bluewater stores.  The Doddle technology is super flexible, can be set up and changed quickly depending on demand, and it has been proven to work in 80 of Doddle’s own stores,” said John Allen, CTO, Missguided.

“For our own click and collect service we wanted to make sure we offered our customers a fantastic experience the first time, every time and Powered by Doddle has enabled us to do that in a way that looks and feels ‘Missguided’.”

“Moving from an online environment into physical stores is a huge operational and logistical undertaking. We’ve been able to add value as a partner by supplying a tried and tested click & collect service that their customers will love and will help them convert their strong online traffic into collection footfall,” said Tim Robinson, Doddle CEO. “Because Missguided haven’t had to start from scratch with their click & collect experience, they have been able to skip a lot of the pain points many established retailers have toiled through for years and are still grappling with.”

Doddle’s streamlined user experience has earned the company a Net Promoter Score ® of 82, directly improving retailers’ opportunity to increase customer loyalty through an improved click and collect user experience. 

Powered by Doddle leverages the best practices Doddle has honed in its own stores to streamline retailer click & collect offerings, improving efficiency, customer service and ultimately driving more sales for their bottom line.

Doddle delivers comprehensive training for its Powered by Doddle offering in multiple formats, including a dedicated e-learning module, train-the-trainer sessions or centrally held staff training days.



Rachel Caton

Head of PR


+44 (0)7 885 462 187



About Doddle

Doddle’s mission is to make click & collect the preferred delivery choice for consumers, retailers and carriers. Our simple aim is to save our customers time; the world’s first sexy utility.

Doddle has already partnered with more than 100 retailers to offer the best parcel collection and returns service in the market. Our partners, including Amazon, ASOS, Missguided and Net-a-Porter, all enjoy the benefits of enhanced customer loyalty and sustainable fulfilment practices through consolidated deliveries.

With a rapidly expanding network of Doddle stores around the UK, Doddle brings its click & collect expertise to retailers’ own store environments with the launch of Powered by Doddle. Powered by Doddle is the next generation in click & collect technology, offering retailers the flexibility to serve customers anywhere, anytime. Doddle, reimagining the world of parcels.

To learn more, visit www.doddle.com

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