Use your online shop to evolve your brick and mortar stores

Want higher online conversion rates and increased store footfall? Then you should offer a Collect from Store option to your customers. With these 5 Collect from Store hacks you are well on the way to boost your business.

Collecting online orders in store is gaining popularity as online shoppers look to avoid expensive or inconvenient delivery options. According to Consignor’s own shipment data, the number of consumers choosing click and collect options grew a whopping 79% from 2018 to 2019.

That’s not all. Collect from Store also provides a golden opportunity for you to generate more in-store footfall and increase sales in your brick and mortar stores.

By implementing these 5 clever hacks, you can increase both your on and offline sales by offering a convenient collect from store option in your online checkout:

1. Offer free collection
   Rank Collect from Store number 1 in your list of delivery options in your online checkout and make it the only free option. You can also include a small free gift or sample to make it even more appealing.
2. Save freight costs
   Deliver online orders together with regular deliveries to your store, so you can save on freight costs.
3. Create a dedicated section in store
   onvenience is key when offering Collect from Store. Create a dedicated section for Collect from Store orders so people don’t have to wait in line when picking up their online order.
4. Encourage customers to try on their order
   If you’re in fashion, provide seating and changing room facilities specifically for online customers. This will allow you to minimize the number of returns being shipped back.
5. Maximize upsell opportunities
   When your customers are picking up or trying on their online order in your store, use this opportunity to upsell other products in your store.

The Nordic retail giant Clas Ohlson has implemented Collect from Store in their business. This is an important step in their ambitious growth plans of doubling their online sales every two years. The logistics behind Collect in store has been easy to set up for Clas Ohlson, as they made use of existing systems. Read more about Collect from store at Clas Ohlson here.

This article is the first in a series of articles around Digitization of Brick and Mortar stores.

Download our free e-book to learn more about how to evolve your brick and mortar stores with Consignor for Retail here.