It’s all about Mail and Email.

Technology has transformed marketing communications.  The development of email and the rapid adoption of smartphones and tablets have changed the way we connect with customers forever. When you want to talk to customers directly you now have many different tools at your disposal and that's a good thing.

So we've conducted extensive research to find out how customers prefer businesses to talk to them, and we think the results are fascinating.

It shows that the core strengths of mail have endured and in some cases grown stronger, often by driving customers online.  Mail is still opened, still valued, still kept and still drives response. Digital has transformed marketing but it hasn't replaced mail for one simple reason. Customers don't want it to.