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Data, Analysis & Insight-Brought to life

IMRGs optimisation guides are detailed insight packs ultimately designed to help you improve your online conversion and understand specific areas of the customer journey you need to target.

Using IMRGs unique market data, each optimisation guide studies a key element of retail website design and presents best practice for you to test on your site. Using these guides will give you an understanding of how other retailers achieve ‘best in class’ results whilst giving you extensive market benchmarks and new ideas to improve your performance.