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The Customer Acquisition and Retention study reveals the market benchmark rates for acquiring new customers and the techniques retailers can employ to increase their retention rates.

The study also examines two tools a retailer can utilise to acquire and retain customers - email and voucher codes. The videos explore how effective these tools are at retaining customers and what sort of success a retailer should expect when using them in their marketing strategies.

These Optimisation Guides are exclusive to Retail Master members. If you would like to find out more about becoming joining IMRG or upgrading your membership to access these guides, you can get all the information you need about Retail Master Membership here.

If you are already a Retail Master member you have full access to all of the videos below:

 

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