Discover IMRG: The UK’s eCommerce Association
IMRG is the UK’s leading eCommerce association, offering essential market data, insights, and networking to help online retailers grow and stay ahead of the competition.
Gain access to performance benchmarking, exclusive events, and expert guidance to drive your business forward. Join a thriving community of over 32,500 retailers and unlock new opportunities for success.
Discover How You Measure Up in the UK Retail Market with IMRG Benchmarking
Transform your retail strategy with IMRG benchmarking. Compare your eCommerce performance against over 220 leading retailers and access 80+ key performance metrics, including revenue, customer acquisition, retention, and marketing effectiveness. By leveraging this critical benchmarking data, you can identify growth opportunities and refine your strategies across 40 market categories.
What do we Track?
IMRG cover all the major metrics you’ll want to benchmark your business against – including Revenue Growth, Traffic volumes, Conversion Rates, Basket values, Abandonment rates, Bounce rates and much more. We cover over 35 different product categories and 80 metrics with data updated weekly. Top 500 UK retailers, including John Lewis, IKEA, Argos, Marks & Spencers and Asos regularly refer to the dashboard during board meetings, performance and strategy reviews, and Black Friday campaign planning.
The Digital Dashboard: Your Key to Success
All of IMRGs market data and Insights are kept in our Digital Dashboard – A simple to use interface that reveals the UKs eCommerce market performance. It provides instant visual benchmarking by overlaying your sales figures Vs the Market. Membership with IMRG provides an unlimited number of logins for your team to use the Dashboard and help make data-driven decisions to boost your performance and growth.
Live IMRG Events: Elevate Your Retail Membership
At IMRG’s premier eCommerce events, our experts breakdown benchmarking data into actionable steps, helping retailers analyse and enhance their performance during critical sales periods.
IMRG live events are very popular, with registration on a first-come, first-served basis. IMRG members are guaranteed a seat at live events (if they meet eligibility criteria). Membership provides access to IMRG’s entire suite of events, from large-scale conferences to intimate breakfasts and virtual roundtables.
Connect events
In-person conferences with 60+ retailers IMRG Connect Events offer an unparalleled opportunity to network with dozens of other retailers and hear the latest insights from IMRG.
Breakfast Clubs
Interactive group discussions with 20+ likeminded Retailers These events offer an intimate setting to hear in depth from other retailers and discuss a specific topic with your peers. Key discussions include Black Friday, conversion rate optimisation, checkout & payment, site search & navigation, and more.
Leaders’ Events
Premium events for top management-level retailers An exclusive opportunity to connect with 40+ high-level retail leaders at luxury venues in London. With a focus on delivering critical market insights and data that drive growth strategies during key trading periods.
Virtual IMRG Events
Virtual Roundtable
Virtual sessions with 15+ retailers Informal yet hugely insightful discussions for an hour covering a wide range of topics. Held frequently throughout the year, these sessions will always deliver helpful data & insights and let you discuss detailed trading matters.
Virtual Connect events
Virtual session with 250+ retail professionals Five annual virtual conferences that act as an extension of the live Connect events and cover the topics: delivery, customer experience, acquisition, retention, and online sales optimisation.
Webinars
Weekly webinars provide regular updates on the eCommerce market, offering the latest insights on performance and top tips for handling the most common challenges in retail.
Membership Feature
Digital Dashboard Receive immediate weekly market intelligence across specific market segments, with detailed benchmarking from over 220 retailers. With powerful filtering tools, you can quickly move from data to insights to decisions. Membership includes unlimited company logins to the dashboard.
Performance Benchmarking Access week-on-week, month-on-month, and year-on-year sales data, including metrics like Revenue Growth and Conversion Rates. Overlay sales performance for an immediate visual benchmark, and export data to Excel for ease of use.
Black Friday Tracker During Black Friday week, receive daily eCommerce sales updates, including Black Friday and Cyber Monday insights. This tool offers real-time data on the year's peak eCommerce period.
Live IMRG Events In-person events give members extensive networking and learning opportunities with peers and industry experts. IMRG speakers share actionable insights, fostering peer discussions over gourmet food and champagne. Members receive priority access, staying connected and competitive year-round.
Virtual IMRG Events IMRG’s virtual events allow you to gain valuable eCommerce insights and discover emerging trends all from the comfort of your home or workplace.
Growth Summit Exclusive to Top 500 UK retailers and IMRG members, the Growth Summit on 24th September at ExCel London offers a comprehensive 'health-check' of attendees' eCommerce funnels, backed by a year's worth of data, enabling optimisation of growth strategies for peak trading and the year ahead.
Quarterly Benchmarking Reports The Quarterly Benchmarking Reports provide detailed analysis of eCommerce metrics—from market performance and customer acquisition to Black Friday and mobile optimisation—offering insights to refine business strategies.
“IMRG is really well organised and is hugely beneficial in the way they bring together industry experts to discuss best practice and learnings. The market insight that we receive is invaluable in benchmarking Andrew Martin’s performance against the rest of the market.”
“IMRG gives us access to really high quality and deep knowledge into the ecommerce and delivery industry. IMRG are thought leaders and provide a data hub for e-commerce and delivery. Being part of the community has helped us achieve our commercial goals by giving us leads and making us more visible in the UK market.”
“IMRG insights provide us with the market context that enables Revolution Beauty to understand where we are doing well & where we need to improve. All of this data and insight feeds into our optimisation & customer roadmap.”
“Being able to see data trends from similar sized businesses and those within the same sector is hugely beneficial for me and my team. Being able to compare your own trends gives you either comfort or concern! Sharing successes and failures is definitely where we benefit most from being part of the IMRG community.”
“Our relationship is a dynamic, 2-way conversation. Our ideas are welcome and heard. It’s not as straightforward as we provide the data, IMRG provides the insight; we work together to understand our business and the market.”
“IMRG brings together a high calibre of industry experts to discuss very timely and relevant topics. IMRG also provides essential and timely industry data via the Digital Dashboard, followed up with the opportunity to deep dive into specific topics and network at their frequent lunches.“
“IMRG provides valuable data and insight, brings peers together, and represents members with industry views. The data is very helpful for competitor reporting to shareholders/board members. It also helps with personal development of my team members through exposure to industry peer group discussions”
“IMRG credibly connects retailers with suppliers in a non-sales treating way. At the same time, it educates the collective industry on trends and developments that are occurring in near real-time. We met Universal Music at the recent Returns Event that we sponsored, and out of that, we will be closing a piece of business with them this week.”
