IMRG Data Webinar - A review of 2019 Black Friday and Christmas trading

The past 12 months have been a markedly vacant affair for UK retail domestically. Both December 2018 and July 2019 reported the worst sales growth of their respective months ever; the Electricals sector was in decline throughout the year; in August, the Home & Garden sector trudged to its worst result since 2015. The trendline was slanted downwards across the board.

And then Black Friday came along and posted truly exceptional growth: fourfold what was predicted, with every sector reporting positive growth.

What does this say about today’s shopper? Has Black Friday penetrated the collective consciousness to such an extent that people are waiting months (if not the whole year) in order to splash out? And what did we learn from December’s trading figures?

Meanwhile, from a cross-border perspective, Global-e recorded a continued increase in the demand for British brands and products online from overseas markets during 2019. This culminated in a record-breaking number of international online orders during Black Friday with shoppers from around the world capitalising on the promotions before the Christmas holiday.

The significant growth in cross-border online sales around the Black Friday weekend was seen across many markets worldwide, some of which experienced huge uplifts in sales. This globalisation of Black Friday demonstrates the considerable potential for merchants to boost their sales by targeting shoppers around the world and providing them with a seamless localised shopping experience.

Join IMRG and Global-e as we review 2019 Black Friday and Christmas trading, both domestically and cross-border.

You will learn:

  • The full story of the most important trading time of year
  • Which types of retailer secured growth – or declines – over peak
  • Forecasts for online sales growth in 2020
  • The globalisation of Black Friday and the growing international opportunity

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