IMRG Data Webinar - Coronavirus: what have IMRG tracked so far?

That the Coronavirus outbreak is having a profound impact on business is pretty clear; but there are always going to be some who suffer during periods like this and some who thrive.

How can you identify the right approach to take to navigate this incredibly challenging time, where are the growth opportunities and how can you take them?

The IMRG Capgemini Online Retail Index allows us to track online sales growth on a weekly basis for multiple product categories, so we are able to see how demand is shifting throughout this crisis period. We are also monitoring 300 retail websites to see what kind of messaging they are putting up – and early indications are there is plenty of scope for things to escalate quite badly before they get better.

On this webinar, we will look at what IMRG has learnt so far from our various data tracking; you will learn:

  • How online sales have been impacted by the outbreak
  • How retail operations have been affected to date
  • What is likely to happen over the coming period

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Not a member? Join the IMRG Membership to watch the webinar and get unique resources to understand and improve your online retail performance.