IMRG Data Webinar - How should you adapt your proposition for Black Friday?

Black Friday is an incredibly frantic time for retailers, with many seeing year-high volumes of orders from huge numbers of site visitors – a reasonable portion of whom will not be regular customers but have been enticed by the lure of big discounts.

The problem is almost everyone is offering these massive discounts, so what can you do to stand out and ensure you secure your share of the available spend? How did retailers adapt their propositions over the Black Friday period in 2018 and what did we learn about what works for converting visitors into customers?

Join IMRGCriteo and eShopWorld as we review retailer campaigns to see how they targeted customers, what approaches they took and how they communicated this information.

We will look at:

  • How certain features were promoted
  • Using upcoming Black Friday campaigns as an acquisition tool
  • Use of gamification, social selling and countdown timers
  • The role of the store and cross-channel marketing

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