IMRG Data Webinar - Let's Recap: Black Friday 2018

With Black Friday breathing down our necks once more, all attention is on executing a successful campaign in what is proving to be a seriously tough trading environment. Sales growth was underwhelming last year; this year the signs are even worse leading into peak.

These campaigns are always informed by data, previous experience and a bit of guesswork, but the good news is IMRG monitor hundreds of retail sites daily, looking at scales of discounts and marketing activity, then cross-referencing it all with actual sales performance. We can’t be certain what will happen in 2019, but we’ve got the forensic detail on last year.

Join IMRG and Conversant for this webinar, which serves as a quick final reminder of who did what and when during the Black Friday period in 2018, so that information is front-of-mind as we enter the most chaotic period of the year.

We look at:

• The launch dates of campaigns throughout November
• The share of spend, by product category, across each day of the Black Friday peak
• Dates, volumes and trends in email marketing
• Rates of discount and how they shift over the period

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