IMRG Data Webinar - Site Optimisation

Given the current outbreak of the Coronavirus, and to help the prevention of the virus, we decided to hold our Site Optimisation Data Breakfast as a special hour and a half Webinar.

IMRG tracks the key performance indicators of hundreds of retailers across the breadth of the retail sphere. Our aggregate charting of market movements gives us insight into everything from sector sales trends, to customer behaviour split by device (desktop, smartphone, tablet), to the features of retail websites which influence a conversion.

In this webinar, we’ll be homing in on those metrics which not only define the state of play of UK ecommerce, but also those which provide the most actionable information for retailers to take away and study alongside their online retail strategies.

During this webinar, we will draw insight from multiple data studies we have undertaken throughout 2020 so far; you will learn:

  • How to structure elements of the customer funnel
  • How site visitors behave when using on-site search
  • How site visitors behave when using the navigation menu
  • How to optimise your checkout

Members - Login to watch the webinar

Not a member? Join the IMRG Membership to watch the webinar and get unique resources to understand and improve your online retail performance.