In this week’s show (18th Jul), we will provide a traffic source breakdown, looking at which marketing channels are prompting good traffic, and which are proving less successful at driving growth in this metric.
Join us as we delve into traffic performance and marketing channel data from IMRG’s Online Retail Index. Each week we provide a summary of total market revenue performance, which often paints a bleak picture. In this week’s show, you will find out if traffic has been performing any better, and if this signals a more promising result for H2.
You will find out how traffic is split by marketing channel, helping you to identify how your performance compares to industry averages, and enabling you to identify where to allocate your time and resources to optimise traffic performance.
We will consider how each marketing channel can be used to create engaging online experiences, and you will hear from industry experts on how to increase engagement across various customer touchpoints.
Key Takeaways:
Online traffic performance
Find out whether traffic to online retail sites is up or down
Marketing channel split
Discover which marketing channel are driving the most and least traffic
Marketing optimisation
Establish techniques to push traffic through various marketing channels
Increasing online engagement
Hear from experts on how to create engaging online experiences
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